caroline's story

I'm just a designer + former Realtor taking average agent branding off the market...

Entrepreneurship has always been in my blood, so two years out of college, I took a career pivot and left the journalism and graphic design world to launch a real estate business with Keller Williams in Waco, Texas. 

My first showing was a series of misadventures involving a sick client, a GPS that died on a stretch of Texas farmland, and a stray dog that traumatized everyone involved. (Great story, not for now.) Suffice it to say I moved on, fueled by burnt office coffee and rookie chutzpah, to build my own brand and close more than double the national average for deals closed by agents in their first year. Later I moved to Virginia Beach and became Marketing Coordinator for a real estate team. It wasn't long before other agents — struggling to find truly classy, modern branding with 1:1 support — started contacting me about my work.

And BLUEPRINT Studio was born.

Today I run the business out of my home in North Carolina, leading a talented team residing all over the country in a tight-knit, collaborative space. We are a creative studio built around Realtors exclusively. From bespoke visual branding and Instagram management to content creation + PR, we've leaned in deeply to the industry we most adore.

Hi, there. I'm caroline dominguez.
(founder + creative director @blueprint)

Hi, there.
I'm caroline dominguez.

(founder + creative director @blueprint)

Meet the BLUEPRINT team.

We are designers. Writers. Consultants. Marketers. More than just a team, we're the kind of friends who actually get what you do and how you do it. We are boutique by choice — a small team doing big things — creating thoughtful, timeless brands for brave Realtors looking to stand apart from the pack. 

We believe in good listening, organized rule-breaking, impeccable presentation...and a splash of great wine (Riesling, please) + humor in just about everything.

my team

brett tubbs,
editorial manager

Writing has always been in Brett's genes. She worked extensively in the PR + journalism world before copywriting her way into the heart of BLUEPRINT.

In an industry overrun with cookie-cutter marketing, Brett believes in stories told with excellence and heart — the kind that define brands, elicit emotion, and truly connect people.


coffee or tea. the hamilton soundtrack. sweatpants.


you put money "toward"
a down payment. not "towards" one.





amanda edds,

Amanda brings seven years of creative agency experience to the BLUEPRINT team. With a passion for beautiful aesthetics, she loves the challenge of crafting brands into visuals that stand out.

Guided by her elegant design sense, Amanda specializes in all things print product + packaging for our studio clients.

design SESSION

coffee, macbook, and pen/paper for sketching.

designer PET PEEVE:

using too many
typefaces in one piece.

always celebrate big wins with great wine.

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our mottos

in design + life, simplicity is best.

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our mottos

your brand should feel like home.

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our mottos

story always matters.

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our mottos

teamwork is a beautiful thing.

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our mottos

our mission

 We want your business to present as well as it performs.

In the eyes of your clients, your service is only as quality as its presentation.

So the best businesses insist on being beautiful.

This core belief drives us, keeps our mission simple: we are here to support real estate pros who crave businesses built on dignity + distinction. We are here to invest in your legacies and advocate for the reputations you stand on.

Most of all, we are here to take the best of what the real estate industry stands for and make it stand out, beautifully, with a comprehensive brand blueprint to support you for life.

 cheers, friend -

 caroline & team