Gina Bourne is a Vancouver Realtor, social media guru, and team member at Whiffin and Wilson (of Angel Hasman and Associates). Gina approached us looking for a timeless brand with a minimal yet luxe aesthetic. Her sophisticated personal vibe (check out her Instagram and you'll see what we mean) inspired me to focus on layered neutrals and clean, classic typography with natural lettering details.
Along with a complete family of logos, we also created a hand-drawn, botanical-inspired pattern that became a signature brand showpiece. Subtle yet stylish, the pattern evokes the nature that Vancouver is so well known for, while honoring Gina's love for beautiful interiors and her belief that, "to me, florals and greenery are truly what complete a home." Overall Gina's brand succeeds in appealing to high-end clients while staying approachable to the more modest buyer.
timeless. natural. chic.
the brand in three words...
"From start to finish I was so impressed with her work ethic, her workflow and her ability to communicate SO WELL. I knew I wanted a timeless brand that I felt was an accurate portrayal of who I am, and based off of our first call, I knew she was the one to do just that.
"When I saw what she created, my jaw dropped. I fell in love instantly! What I loved most is that she really got me to step out of my comfort zone. The custom designs she integrated into my brand really took it to the next level. Her attention to detail is extraordinary, and she always took the time to explain her thought process.
"Branding is definitely something where 'you get what you pay for.' I took my time in finding the right person to do the job. So thankful I came across BLUEPRINT."
a word from gina bourne...
"I've had so many agents reach out to me, asking about my experience with BLUEPRINT. And every single time, I can't stop raving about Caroline. She exceeded my expectations by miles. Hands down. No competition. Caroline just gets it. I finally have a brand that I love."
