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Realtor + BLUEPRINT Content Addict

Sami STOVER

"So I was late to a home inspection yesterday because I started reading your blog and could not stop. Then I sent your blog to my agent friend, and he binged it during his entire open house sit. Basically you're keeping us all from doing our jobs...but really, your content is the best I've ever read for real estate."

BLUEPRINT Blog

Welcome TO THE

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I Rewrote the Panera Bread Mission Statement -- For Realtors

BRAND MESSAGING

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Here's a BETTER Way To Ask Buyer & Seller Clients For Reviews

BUSINESS TIPS

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Realtors, Here's How To Sound More UNIQUE

BRAND MESSAGING

How To Craft An Impressive Realtor Welcome Email that CONVERTS

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CLIENT EXPERIENCE

Binge worthy posts you've been loving:

Today let’s focus on creating + deploying one strong, elegant Welcome Email that is versatile for ALL your new leads and helps you take action immediately.

BLUEPRINT SHOP

How To Craft An Impressive Realtor Welcome Email That CONVERTS

These two Realtor rebrand stories may surprise you…

Realtor Stories

The Real Work of Branding

In great big crowed spaces, the littlest things matter most to standing out.

Tools + Tips

These Words Are Making Your Real Estate Brand Sound Stale

How do you become the “lifestyle real estate brand” you’ve always wanted to be?

Tools + Tips

When Are Realtors More Than Just Realtors? When They’re a Lifestyle.

People will not buy your WHY in real estate if you don’t get this right first…

Tools + Tips

Stop Centering Your Realtor Marketing Around Your “Big Why”

Might not be easy, but beating Status Quo in your real estate marketing may be the most important victory of your track record.

Tools + Tips

Your Biggest Competition Isn’t Other Realtors

Anchoring is a powerful tool we can use to help our potential clients “arrive at the answer themselves” and decide to like, choose, and trust us. 

Tools + Tips

How to Sell Your Real Estate Service WITHOUT Sounding Salesy

Understanding what makes your offer a “must have” painkiller versus a “nice to have” vitamin is the key to successful marketing.

Realtor Copywriting

Vitamin Realtors Finish Last

The secret ingredient is how you make them FEEL.

Business

The Secret to Having a Real Estate Brand That Doesn’t Just Look Pretty

Panera realized it wasn’t just about bread. There’s something here for you, too >

Realtor Stories

I Rewrote the Panera Bread Mission Statement — for Realtors

FREE WORKSHOP + INSTAGRAM TEMPLATES

HOW TO NAIL YOUR BEST REAL ESTATE SERVICE PITCH ON SOCIAL MEDIA

GET THE WORKSHOP

60 MINUTES. 6-STEP FRAMEWORK. ABSOLUTELY NO-FLUFF. You’ve never heard this approach to storytelling online as a Realtor before — plus, swipe my free matching bundle of 45+ IG campaign templates built in Canva, so you can launch your new campaign strategy overnight.