“Storytelling marketing” is an overused buzzword that’s been around for a while, including now in Realtorland. There’s obvious truth to the concept — AND I think we’re mildly sick of experts telling us to do it, because “tell more stories in your agent marketing” couldn’t feel more ambiguous. Am I right? Granted, I firmly believe […]
I don’t think the creative work our studio does is superior to any other kind of work, but there is a particular intimacy to it that is undeniable. I imagine you may feel the same in real estate. Where “the work” is one thing, but the client stories intertwined with your work are another, almost like a sweet package […]
My Mom likes to say that when I was a baby, as soon as I learned to walk, I ditched all that and just continually RAN— And that’s how these last 7 years in business have felt. Fast run from day one, very little walk. We’re coming up on the yearly anniversary of our company […]
We think we’re fooling other people, when really we’re just fooling ourselves.
