Let’s talk about storytelling in your real estate marketing, but make it actionable + no-fluff. I’m going to show you a real-life, stunning-in-its-simplicity example of marketing storytelling done well. Then I’m going to steal that exact same copywriting and apply it to real estate. (Same as I did, equally as brazenly, when I poached this campaign […]

Today as I sat down to write this email, I realized that much of my recent writing has been, technically, stealing. Last month in your Inbox, I stole a fabulous example of marketing storytelling from HEY and applied it to real estate. (You all loved that one.) Of course there’s more. I’ve been known to poach the Panera Bread […]

Caroline here. Today I want to share a quick rumination (more like a random collection of cautions, Post-It Note style?) on renaming your real estate business. Despite the fact that renaming is not an exercise our studio offers, I talk about business names plenty with the Realtors who engage us or reach out to poke more […]

Sometimes I’m on the phone with Realtors describing their branding woes, and I hear them say things like, “I’m just not a marketer. I’m a people person and I care about the relationships,” when talking about their service. It’s a noble yet tricky statement. What I notice is the minimization, even embarrassment at times?, around “marketing” as […]

Let’s talk about storytelling in your real estate marketing, but make it actionable + no-fluff. I’m going to show you a real-life, stunning-in-its-simplicity example of marketing storytelling done well. Then I’m going to steal that exact same copywriting and apply it to real estate. (Same as I did, equally as brazenly, when I stole the Panera Bread […]

This is not the blog post I’d planned to write today. Originally I’d scheduled myself to write about email marketing in your real estate business. My outline contained four big points that likely would have required close to 1,500 words to articulate the right, juicy way (you know me). Then I had a surprise exchange with a […]

These objections are essentially marketing folklore in Realtorland — the untrue stories that refuse to die because real estate branding is a tough world to define, let alone navigate.

What if this was actually a big, fat real estate business MYTH — that personal relationships lead to effective selling?

There’s a handy little framework I use when talking to Realtors who are considering hiring our agency to rebrand them — and you can use it in your closing opportunities with buyer and seller leads, too. Some might call it a “sales tool,” but that verbiage makes me grimace. Because the lexicon of sales cliches […]

It’s all about *the power of the P.S.* in your marketing emails to create conversion.