I never imagined that one of the most worthwhile marketing investments I’d make for BLUEPRINT would be…a quiz. Rewind to 2021. I was four years deep into building this branding studio for Realtors, refining the business one thoughtful decision at a time. I was investing in better systems, a stronger website, richer client resources, and […]
You can beg to be viewed a certain way in your work all you want, but if the brand expectation you’re setting doesn’t match the actual brand experience in real time — then you won’t be the obvious choice.
I see lots of you moving really fast in your real estate marketing. And sure, the market moves fast, and you’re here to win. Gotta keep swimming. But I recently read a quote that sparkles every time for me: “Things get better when we make better things.” (Jay Acunzo) Sometimes we forget how important it is to craft […]
I was today years old when I learned about No Name — Canada’s most boring brand that is in a constant state of existential crisis. The packaging is lowercase Helvetica over a yellow background. The website says, “Website”. The Twitter page says, “Twitter page”. Their sole ad campaign of the last decade saw them matter-of-factly […]
“Storytelling marketing” is an overused buzzword that’s been around for a while, including now in Realtorland. There’s obvious truth to the concept — AND I think we’re mildly sick of experts telling us to do it, because “tell more stories in your agent marketing” couldn’t feel more ambiguous. Am I right? Granted, I firmly believe […]
Realtors have a hundred and one problems every day, but as company founders, they often seem to forget that positioning is one of them. Possibly their biggest one. And after 8+ years as a creative devoted to the real estate space (that’s a lot of emails / texts / coffee chats / phone calls with […]
When I’m talking to Realtors about their personal branding, a question that often arises is whether or not agents should separate their business profiles from their personal ones on social media. What they’re really asking is the Big Hairy Question… Just HOW large should I loom in my work without smothering the audience, or feeling […]
Let’s talk about storytelling in your real estate marketing, but make it actionable + no-fluff. I’m going to show you a real-life, stunning-in-its-simplicity example of marketing storytelling done well. Then I’m going to steal that exact same copywriting and apply it to real estate. (Same as I did, equally as brazenly, when I poached this campaign […]
Today as I sat down to write this email, I realized that much of my recent writing has been, technically, stealing. Last month in your Inbox, I stole a fabulous example of marketing storytelling from HEY and applied it to real estate. (You all loved that one.) Of course there’s more. I’ve been known to poach the Panera Bread […]
Caroline here. Today I want to share a quick rumination (more like a random collection of cautions, Post-It Note style?) on renaming your real estate business. Despite the fact that renaming is not an exercise our studio offers, I talk about business names plenty with the Realtors who engage us or reach out to poke more […]
