What if this was actually a big, fat real estate business MYTH — that personal relationships lead to effective selling?

There’s a handy little framework I use when talking to Realtors who are considering hiring our agency to rebrand them — and you can use it in your closing opportunities with buyer and seller leads, too. Some might call it a “sales tool,” but that verbiage makes me grimace. Because the lexicon of sales cliches […]

It’s all about *the power of the P.S.* in your marketing emails to create conversion.

We think we’re fooling other people, when really we’re just fooling ourselves.

Don’t make stuff with your marketing. Make meaning.

If you want to stop the Kool-Aid and start to sound different — more relatable, more trustworthy, less surface, less bullshitty — you need to learn to spot it first.

Let’s play a game, and give your real estate service pitch a complete 180 strategy makeover while we’re at it.

Turns out there’s a big catch with the Typical Realtor Marketing Approach…

If you can build trust with one tiny offer first, everything else will follow.

AKA, what the big NAR settlement means for your real estate brand…