I was today years old when I learned about No Name — Canada’s most boring brand that is in a constant state of existential crisis. The packaging is lowercase Helvetica over a yellow background. The website says, “Website”. The Twitter page says, “Twitter page”. Their sole ad campaign of the last decade saw them matter-of-factly […]
When I’m talking to Realtors about their personal branding, a question that often arises is whether or not agents should separate their business profiles from their personal ones on social media. What they’re really asking is the Big Hairy Question… Just HOW large should I loom in my work without smothering the audience, or feeling […]
Sometimes I’m on the phone with Realtors describing their branding woes, and I hear them say things like, “I’m just not a marketer. I’m a people person and I care about the relationships,” when talking about their service. It’s a noble yet tricky statement. What I notice is the minimization, even embarrassment at times?, around “marketing” as […]
These objections are essentially marketing folklore in Realtorland — the untrue stories that refuse to die because real estate branding is a tough world to define, let alone navigate.
