Maybe new construction is already a hot specialty within your business. Or maybe you’ve always wanted to break into this niche, and you know that now is the right time to do it...in a shifting market where articulating your best value proposition to buyers has never been more important.
Because it’s about longevity: working with new construction clients is a strategic long-term game, and vital for consistent sales year-round.
Because it’s about relevance: with affordability at an all-time low, new construction is plugging the inventory hole and builders are looking to partner with expert, prepared agents to help achieve their sales goals.
Welcome to the newest addition to our collection of good Guides for good Realtors: The New Construction Guide template, the premium PDF magazine / lead magnet you’ve been waiting for.
JAY S., AUSTIN REALTOR
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Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 316
Our Go-To Tools For Starting A thriving business on autopilot
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Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 282
Our Business Why: Beating The Fear And Going For It!
Ep. 01
Mindset
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 09
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 316
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 61
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 282
Our Business Why: Beating The Fear And Going For It!
Ep. 01
Interviews
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 09
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 316
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 61
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 282
Our Business Why: Beating The Fear And Going For It!
Ep. 01
Personal
The New Construction Guide templates currently on the market for agents don’t communicate your capabilities or tell the full story to your buyers. (How are we so sure? We’ve downloaded a million of ‘em and reviewed countless more examples shared by our Realtor clients over the years.)
It skims the information surface, instead of giving buyers the deep-dive content they crave. Worst of all, it doesn't cover the full range of new construction buyer pathways — ignoring the process differences between big-box and custom builders, failing to educate the buyer on the big picture, and sounding the same as every other “quick-fix” Guide.
We know your custom home buyers ask different questions, require different financing, and work with different team members than your big-box-builder buyers do. We know timelines vary depending on the project type. We know overwhelmed buyers need more than a few basic checklists to decide which build type is right for them — and decide to trust you to move them confidently from new construction purchase A to Z.
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 09
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 316
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 61
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 282
Our Business Why: Beating The Fear And Going For It!
Ep. 01
Mindset
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 09
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 316
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 61
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 282
Our Business Why: Beating The Fear And Going For It!
Ep. 01
Interviews
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 09
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 316
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 61
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 282
Our Business Why: Beating The Fear And Going For It!
Ep. 01
Personal
These aren’t just sentence starters or plug-and-play prompts. They’re full paragraphs on every page. After 40+ hours of researching and writing the Guide ourselves, we also asked expert Realtors in the new construction field to lend their feedback to ensure superior substance, accuracy and practical application.
Clean and minimal design is what we’re known for in the real estate world — that strategic, high-end style you crave. And with Canva’s easy drag-and-drop designer, you can fully customize every aspect of your template, from colors and fonts to images and content, with just a few quick clicks.
Actually strategic, beautifully organized content gives your buyers a section-by-section breakdown of all process, financing, timeline, and team member points for production AND fully custom home builders both, along with highlighting your value proposition and expertise in all purchase areas.
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 09
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 316
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 61
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 282
Our Business Why: Beating The Fear And Going For It!
Ep. 01
Mindset
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 09
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 316
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 61
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 282
Our Business Why: Beating The Fear And Going For It!
Ep. 01
Interviews
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 09
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 316
Our Go-To Tools For Starting A thriving business on autopilot
Ep. 61
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Ep. 282
Our Business Why: Beating The Fear And Going For It!
Ep. 01
Personal
The New Construction Guide template includes all of the above features at a fraction of our custom pricing —
Not to mention, our years of real estate-exclusive brand-sense, sharp editorial integrity, and designer-made aesthetic that would otherwise cost $4000+ for a done-for-you, 80+-page solution.
+ WELCOME (A personal introduction to you, your city and new construction expertise)
+ MY/OUR MARKET SHARE (Your stand-out ranking and local production stats)
+ MY/OUR DIFFERENCE (Value proposition language, tailored to new build clients)
+ VALUE OF WORKING WITH A REALTOR (Key benefits of an agent unique to new construction process and vulnerabilities, questions to ask an agent before hiring)
+ TYPES OF NEW CONSTRUCTION (Defines differences between custom / semi-custom / production homes)
+ NEW CONSTRUCTION HOME PROS & CONS
+ THE CUSTOM HOME PROCESS
(Details exactly how to: choose and purchase a lot, finalize financing, know the limitations of online plans, hire a builder, make design selections and complete construction; includes an email template to help buyers ask for builder references)
+ THE PRODUCTION HOME PROCESS
(Details exactly how to: get pre-approval, choose a builder, select a home plan, understand contracts and deposits, make design selections, and complete construction. Includes detailed builder interview questionnaire + custom illustrations depicting broad chronology of the new build process)
+ WHO WILL YOU WORK WITH? (Outlines key team members/their functions for custom and production journeys separately -- surveyors, architects, etc)
+ NEW CONSTRUCTION KNOW-HOW (Details warranties, inspections, walk-throughs, financing, paperwork, timeline, and investment security considerations relating to all new build buyer paths)
+ THE DESIGN CENTER APPOINTMENT (Presents practical ways to prepare to collaborate with the builder's team, and what to expect in the appointments)
+ HOT NEW HOME TRENDS (Outlines recent innovative trends shaping new construction homes and design to help buyers observe what's trending, while encouraging them to craft a home vision with timeless longevity)
+ RECOMMENDED LENDERS
+ FAQs (Goes beyond surface inquiries to cover more complex scenarios, like: buyers asking to about homesite premiums, negotiating with builders, providing their own home plans, changing their minds about upgrades, etc)
+ NEXT STEPS + THANK YOU (Concludes with polished, gracious personal messaging that encourages the buyer to understand whether new construction is right for them, and reach out to begin their new construction purchase partnership with you)
+ CONTACT INFORMATION
...including *7 unique campaign carousels* -- pro copywriting already built in! -- to educate your audience on the new construction journey and encourage them to download your Guide. Just customize to your brand, upload to Instagram, and start building hype around your fresh lead magnet to launch in style, grow your list and CONVERT.
Our New Construction Guide is as brand-sexy as it is in-depth and insightful. And with Canva’s effortless editing power at your fingertips, you can launch an all-new campaign in hours, not days.
-Ashley Bermel
Having spent many years in new construction, I can confirm this Guide is packed with insights typically gained only through extensive interviews with seasoned professionals. Rather than relying on basic information like a recipe off the back of a Betty Crocker box, this Guide takes you straight to Martha Stewart, equipping you with the knowledge to approach your clients and partner with builders with confidence and clarity.
100%! Customize absolutely everything about your the Guide to your real estate brand with the click of a button within Canva, from fonts and imagery to colors, layout and all copywriting.
Canva is possibly the most easy, user-friendly design software out there. (Your Grandma could use it; without your help.) To upload your own brand fonts to this template, you'll need Canva Pro.
Your INSTANT DOWNLOAD digital template Guide will be delivered immediately after purchase. Sign into your Canva account to access the design via the share key and instructions in your download folder. Customize away!
The New Construction Guide will present beautifully in either format. For digital sharing: upload to Dropbox, Google Drive, or Issuu, and embed the link in email. For print: we recommend ordering through Printivity or Smartpress.
MORE QUESTIONS >
Frequently Asked QUESTIONS
To keep things simple, we did not create alternate versions of this Guide. The format is 100% versatile and the language may be quickly + easily customized for either solo or team scenarios.
This product is licensed for personal use only and cannot be shared with any third party. If you are a contractor/employee for a real estate person or entity, and wish to utilize our designs, your client must purchase Guide template separately.
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Frequently Asked QUESTIONS
We’re a gaggle of designers, writers, and creatives on a mission to change the branding narrative for Realtorkind, in support of emerging and storied real estate businesses alike.
Our signature branding service and industry-leading digital products help modern, stylish Realtors do three things:
➝ Communicate their worth;
➝ Become the obvious choice;
➝ Tell the right stories to stand out + SELL more.
It all started back in 2019, when — juggling the stress of moving across state lines — I requested a “Relocation Guide” from a local Realtor’s website and received a digital shuffle of state “fun facts” and generic homebuyer "to do" checklists in return.
Why I Created The Relocation Guide
No offense to that Realtor (she's actually fabulous), but that was when the glaring need for a different kind of Relocation Guide template — a premium magazine for sophisticated Realtors — first caught my eye.
In our work at this studio, I then found myself in constant convos with Realtors seeking this exact kind of Guide. But for them, the overwhelm of outlining such a critical piece, the struggle to land a “non-salesy” service tone, the massive DIY design fatigue…it seemed to leave them frustrated before they could even start.
Get back to what you were doing -- The Relocation Guide is here to do the work.
Because at the end of the day, buyers don’t just need the how-to's and bullet points of the new city they wish to call home. They need story. Polish. Empathy. That something extra.
For me, that meant remaking the standard for Realtorkind and creating an actually beautiful, engaging (*gasp*) Relocation Guide template that is radically excellent in both design and content...without all the lookalikeness, salesy-speak, and That's-So-80s-Microsoft layouts that “Realtor templates” usually come with. While putting FULL editing power in your hands, too.
$350 $300
Save $50 with code: RELO50
buy now - $350 usd
Our Go-To Tools For A thriving business on autopilot
Episode 505
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Episode 505
Our Why: Beating The Fear And Going For your dream!
Episode 505
Business
Our Go-To Tools For A thriving business on autopilot
Episode 505
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Episode 505
Our Why: Beating The Fear And Going For your dream!
Episode 505
Marketing
Our Go-To Tools For A thriving business on autopilot
Episode 505
Getting Out Of Your Comfort Zone — Interview with Jenna k.
Episode 505
Our Why: Beating The Fear And Going For your dream!
Episode 505
Finance