NEW CONSTRUCTION GUIDE
TEMPLATE

INTRODUCING THE BLUEPRINT

FOR REALTORS

GET THE TEMPLATE

Maybe new construction is already a hot specialty within your business. Or maybe you’ve always wanted to break into this niche, and you know that now is the right time to do it...in a shifting market where articulating your best value proposition to buyers has never been more important. 

Because it’s about longevity: working with new construction clients is a strategic long-term game, and vital for consistent sales year-round.

Because it’s about relevance: with affordability at an all-time low, new construction is plugging the inventory hole and builders are looking to partner with expert, prepared agents to help achieve their sales goals.

Welcome to the newest addition to our collection of good Guides for good Realtors: The New Construction Guide template, the premium PDF magazine / lead magnet you’ve been waiting for.

The New Construction Guide Template

SEE THE DEMO

SEE A REAL EXAMPLE

Want to sell and convert like a true real estate professional? It’s time to present like one.

All the
DETAILS

instant download canva template built for the sophisticated realtor

80+ uniquely designed pages in versatile us letter / vertical FORMAT

FULL PRO COPYWRITING (11K+ WORDS TOTAL) BUILT INTO EVERY SINGLE PAGE

CUSTOM NEW CONSTRUCTION ILLUSTRATIONS INCLUDED TO ELEVATE YOUR BRAND STORY

premium fonts and images included and 100% free for your use 

"New homes now account for nearly twice as much of all housing inventory as they did pre-pandemic. It's a niche I can't afford to ignore...but never knew how to speak to. With this Guide in hand, I'm ready to lean in full force."

Overheard...

JAY S., AUSTIN REALTOR

 The New Construction Guide is our unrivaled magazine-style, fully customizable PDF/lead magnet template for RADICALLY EXCELLENT Realtors who aim to GROW their list, CONVERT more buyers, and COLLABORATE with builders.

made in canva

Designer-Made Beauty

MEETS

The New Construction Guide templates currently on the market for agents don’t communicate your capabilities or tell the full story to your buyers. (How are we so sure? We’ve downloaded a million of ‘em and reviewed countless more examples shared by our Realtor clients over the years.)

WE REINVENTED THE new construction GUIDE

Editorial Integrity

you know it, we know it.

the average "etsy-style" new construction guide template compromises where it counts.

It skims the information surface, instead of giving buyers the deep-dive content they crave. Worst of all, it doesn't cover the full range of new construction buyer pathways — ignoring the process differences between big-box and custom builders, failing to educate the buyer on the big picture, and sounding the same as every other “quick-fix” Guide.

but like you, we don't do "average."

We know your custom home buyers ask different questions, require different financing, and work with different team members than your big-box-builder buyers do. We know timelines vary depending on the project type. We know overwhelmed buyers need more than a few basic checklists to decide which build type is right for them — and decide to trust you to move them confidently from new construction purchase A to Z.

MADE THE NEW CONSTRUCTION GUIDE

so we dove deep, listened to your agent needs, and

The Right Way...

In-Depth, PRO COPYWRITING (11,000+ words)

These aren’t just sentence starters or plug-and-play prompts. They’re full paragraphs on every page. After 40+ hours of researching and writing the Guide ourselves, we also asked expert Realtors in the new construction field to lend their feedback to ensure superior substance, accuracy and practical application. 

Designer-Made Meets DRAG-AND-DROP

Clean and minimal design is what we’re known for in the real estate world — that strategic, high-end style you crave. And with Canva’s easy drag-and-drop designer, you can fully customize every aspect of your template, from colors and fonts to images and content, with just a few quick clicks.

Our Signature CONTENT STRATEGY

Actually strategic, beautifully organized content gives your buyers a section-by-section breakdown of all process, financing, timeline, and team member points for production AND fully custom home builders both, along with highlighting your value proposition and expertise in all purchase areas.

See the New Construction Guide
BEHIND THE SCENES

WATCH CAROLINE'S bts DEMO

It's the most value-packed, battle-tested Guide we've ever created for you...

The New Construction Guide template includes all of the above features at a fraction of our custom pricing —

Not to mention, our years of real estate-exclusive brand-sense, sharp editorial integrity, and designer-made aesthetic that would otherwise cost $4000+ for a done-for-you, 80+-page solution.

Explore the
TABLE OF CONTENTS

Includes:

THE GUIDE: Pages 1-22

+ WELCOME (A personal introduction to you, your city and new construction expertise)

+ MY/OUR MARKET SHARE (Your stand-out ranking and local production stats)

+ MY/OUR DIFFERENCE (Value proposition language, tailored to new build clients)

+ VALUE OF WORKING WITH A REALTOR (Key benefits of an agent unique to new construction process and vulnerabilities, questions to ask an agent before hiring)

+ TYPES OF NEW CONSTRUCTION (Defines differences between custom / semi-custom / production homes)

+ NEW CONSTRUCTION HOME PROS & CONS

Includes:

THE GUIDE: Pages 23-51

+ THE CUSTOM HOME PROCESS
(Details exactly how to: choose and purchase a lot, finalize financing, know the limitations of online plans, hire a builder, make design selections and complete construction; includes an email template to help buyers ask for builder references)

+ THE PRODUCTION HOME PROCESS
(Details exactly how to: get pre-approval, choose a builder, select a home plan, understand contracts and deposits, make design selections, and complete construction. Includes detailed builder interview questionnaire + custom illustrations depicting broad chronology of the new build process) 

Includes:

THE GUIDE: Pages 52-74

+ WHO WILL YOU WORK WITH? (Outlines key team members/their functions for custom and production journeys separately -- surveyors, architects, etc)

+ NEW CONSTRUCTION KNOW-HOW
 (Details warranties, inspections, walk-throughs, financing, paperwork, timeline, and investment security considerations relating to all new build buyer paths)

+ THE DESIGN CENTER APPOINTMENT (Presents practical ways to prepare to collaborate with the builder's team, and what to expect in the appointments)

+ HOT NEW HOME TRENDS (Outlines recent innovative trends shaping new construction homes and design to help buyers observe what's trending, while encouraging them to craft a home vision with timeless longevity)

Includes:

THE GUIDE: Pages 75-84

+ RECOMMENDED LENDERS

+ FAQs (Goes beyond surface inquiries to cover more complex scenarios, like: buyers asking to about homesite premiums, negotiating with builders, providing their own home plans, changing their minds about upgrades, etc)

+ NEXT STEPS + THANK YOU (Concludes with polished, gracious personal messaging that encourages the buyer to understand whether new construction is right for them, and reach out to begin their new construction purchase partnership with you)

+ CONTACT INFORMATION

000

"Last month alone I closed on 5 new build sales. I previously had a New Construction Guide, but this one by BLUEPRINT is breathtaking by comparison. Worth the price 20x over..."

Want to See the Guide In Real(tor)-World Action? MEET CHLOE

VIRGINIA REALTOR + NEW CONSTRUCTION EXPERT

-Chloe Powell

As a new construction expert, I know something of this caliber would have taken me months to write (who has the time for that?!). This New Construction Guide is impressive in its insights, and so easy to customize in Canva. You can not only send to your clients prior to their first interaction with you, but use it as a starting point to so many new construction campaign initiatives from builder partnerships to email, IG and video series. Whether you have yet to sell your first new construction deal, or you are a veteran to new construction, you need this. 

VIRGINIA REALTOR  |  @THECHLOEPOWELL

CHLOE'S GUIDE: BEFORE

CHLOE'S GUIDE: AFTER

...including *7 unique campaign carousels*  -- pro copywriting already built in! -- to educate your audience on the new construction journey and encourage them to download your Guide. Just customize to your brand, upload to Instagram, and start building hype around your fresh lead magnet to launch in style, grow your list and CONVERT.

Plus, you'll also get the New Construction Guide SOCIAL MEDIA LAUNCH KIT of 60+ matching Canva templates...

Best New LEAD GENERATOR

WELCOME TO YOUR

Our New Construction Guide is as brand-sexy as it is in-depth and insightful. And with Canva’s effortless editing power at your fingertips, you can launch an all-new campaign in hours, not days.

Sharing your real estate Guides should be a money-making activity. If your current resources for new construction buyers *aren’t* turning into sales, it’s time for an all-new strategy.

-Ashley Bermel

What sets this BLUEPRINT Guide apart is its ability to provide solutions to complex challenges you won't find in any other Guide.

Having spent many years in new construction, I can confirm this Guide is packed with insights typically gained only through extensive interviews with seasoned professionals. Rather than relying on basic information like a recipe off the back of a Betty Crocker box, this Guide takes you straight to Martha Stewart, equipping you with the knowledge to approach your clients and partner with builders with confidence and clarity.

IOWA REALTOR  |  @ASHLEYBERMELIOWA

Frequently Asked QUESTIONS

CAN I CUSTOMIZE THE GUIDE FONTS AND COLORS?

100%! Customize absolutely everything about your the Guide to your real estate brand with the click of a button within Canva, from fonts and imagery to colors, layout and all copywriting.

WHAT IS CANVA AND IS IT ACTUALLY EASY TO USE?

Canva is possibly the most easy, user-friendly design software out there. (Your Grandma could use it; without your help.) To upload your own brand fonts to this template, you'll need Canva Pro.

HOW EXACTLY DOES THIS WORK AFTER I PURCHASE?

Your INSTANT DOWNLOAD digital template Guide will be delivered immediately after purchase. Sign into your Canva account to access the design via the share key and instructions in your download folder. Customize away!

IS THIS GUIDE DESIGNED FOR PRINT OR DIGITAL SHARING?

The New Construction Guide will present beautifully in either format. For digital sharing: upload to Dropbox, Google Drive, or Issuu, and embed the link in email. For print: we recommend ordering through Printivity or Smartpress.

MORE QUESTIONS >

Frequently Asked QUESTIONS

IS THIS GUIDE MADE FOR SOLO AGENTS OR TEAMS?

To keep things simple, we did not create alternate versions of this Guide. The format is 100% versatile and the language may be quickly + easily customized for either solo or team scenarios.

I'M A MARKETING MANAGER FOR REALTORS. CAN I USE THESE DESIGNS FOR MY CLIENTS?

This product is licensed for personal use only and cannot be shared with any third party. If you are a contractor/employee for a real estate person or entity, and wish to utilize our designs, your client must purchase Guide template separately. 

< Go Back

Frequently Asked QUESTIONS

MEET YOUR DESIGNER

I'm Caroline, and this is BLUEPRINT.

We’re a gaggle of designers, writers, and creatives on a mission to change the branding narrative for Realtorkind, in support of emerging and storied real estate businesses alike.

Our signature branding service and industry-leading digital products help modern, stylish Realtors do three things:
 
Communicate their worth;
Become the obvious choice;
Tell the right stories to stand out + SELL more.


the new construction guide by BLUEPRINT

It all started back in 2019, when — juggling the stress of moving across state lines — I requested a “Relocation Guide” from a local Realtor’s website and received a digital shuffle of state “fun facts” and generic homebuyer "to do" checklists in return.

Why I Created The Relocation Guide

No offense to that Realtor (she's actually fabulous), but that was when the glaring need for a different kind of Relocation Guide template — a premium magazine for sophisticated Realtors — first caught my eye.

In our work at this studio, I then found myself in constant convos with Realtors seeking this exact kind of Guide. But for them, the overwhelm of outlining such a critical piece, the struggle to land a “non-salesy” service tone, the massive DIY design fatigue…it seemed to leave them frustrated before they could even start.

Get back to what you were doing -- The Relocation Guide is here to do the work.

Because at the end of the day, buyers don’t just need the how-to's and bullet points of the new city they wish to call home. They need story. Polish. Empathy. That something extra.

For me, that meant remaking the standard for Realtorkind and creating an actually beautiful, engaging (*gasp*) Relocation Guide template that is radically excellent in both design and content...without all the lookalikeness, salesy-speak, and That's-So-80s-Microsoft layouts that “Realtor templates” usually come with. While putting FULL editing power in your hands, too.

$350 $300
Save $50 with code: RELO50

buy now - $350 usd

Use the New Construction Guide as your most targeted, intelligent lead magnet yet to: 

GROW YOUR LIST and create powerful email drips, facebook ads and video series

Position yourself as a TRUE new construction expert 

Mega-boost your PARTNERSHIP pitch to high-quality builders

OWN A MARKET-TIMELY NICHE AND GET EXCITED ABOUT CAMPAIGNS AGAIN

become unignorable

host new construction buyer workshops with ease

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