WE LIKE TO THINK THAT WE redefine WHAT "REAL ESTATE BRANDING" CAN actually mean. BECAUSE YOU THINK DIFFERENTLY, AND SO DO WE.
Our services are built on this big idea: great Realtor brands tell great stories.
And when it comes to story, we think ours speaks for itself. It all started with our personal real estate know-how, combined with a passion for uncommonly great branding, that changed everything.
We noticed that Realtors were putting out their worst transaction fires easier than they were feeling their best as brands. And, they were being shamed for looking like “the average agent.”
So we decided to put great real estate branding back on the market. Now our client stories speak for themselves, too.
Before working with us, our Realtors settled for low confidence. Outdated branding guidance from big brokerage mills. Late nights spent ugly crying into their vodkas because they didn't have quality materials for big-ticket listing presentations the next day (real agent, true story).
But now? Their brands stand out on crowded social media platforms and stacks of mail. Their presentation feels memorable and soulful in fast-paced markets. And their personality shines with excellence at every touchpoint, unique as their legacies in the making.
Sounds like a fit? Ready to join our happy family? Welcome, friend. Let's begin.
imagine IF YOU COULD:
spend less time DIYing your visuals and content and more time writing contracts, creating marketing, and nurturing relationships
finally feel seen and known for what you do best in a crowded market, presenting with confidence to every new lead or client
define the personal strategy and authenticity of your professional identity to attract the right people to your real estate business
invest your energy doing what earns you commission while someone else cultivates your brand story with elegance, care, and industry savvy
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BRANDING
Our services begin with branding as the foundational base for Realtors looking to tell their stories the right way.
In an industry that has become increasingly “big box” in its approach to agent identities, we craft unique and timeless brands built on the foundation of who you are and what sets you apart.
The result? A complete suite of custom logos, supportive marks, patterns, and color + type selections, all working together to tell your story with clarity and style across channels.
see our work
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This is an in-depth, fully tailored-to-you PDF that goes over your brand’s passion, purpose, and target market, while also analyzing your competition and overall goals so that you can stand out from the crowd.
A primary logo focuses on a distinctly styled wordmark to create a unique composition of your full business name. This may include other details like illustration or the inclusion of a tagline, established date, etc. Because primary logos are designed to be frequently, they are often the most familiar to a brand’s audience.
Not all logos adapt well to every environment, which is why we provide secondary logos to ensure brand ease and versatility. For example, if your primary logo is horizontal in composition, it likely won’t easily fit into a vertical space (or visa versa). Because of this, secondary logos are often very similar to primary logos, but composed differently.
Marks are supportive visual "accents" for your brand family and can be pictorial (including, say, a brand icon closely associated with the company — like Target’s bullseye or Volkswagen’s monogram) or type-driven. You'll walk away with 2-3 unique marks to elevate your brand as a whole. Having multiple logo variations helps you create a more well-rounded branding experience for your audience in a way that’s recognizable, but not repetitive.
Patterns are simple way to boost brand recognition both digitally and in print. They lend that extra dose of personality to your design pieces and support the message your foundational brand elements have already established. Oftentimes custom patterns will incorporate an element from a mark, illustration, or other aspect of your brand. When used tastefully, they deliver a layer of texture and distinction that flat colors do not always provide.
A personal signature element lends a touch of added relatability and personality to the brand aesthetic. It may be used to compliment the overall brand, and as a unique "accent piece" of sorts, a signature element delivers an extra touch of elegance or detail on packaging, patterns, etc.
Good design utilizes a variety of elements to create one cohesive solution. But among these, the impact of color is arguably one of the most important. Pulling from your aesthetic leanings and our own expert brand strategy process — while harnessing the power of color psychology to strike the right tone and speak clearly to your target market — we create a palette both irresistible and purposeful.
Purposeful, refined and complimentary typography selections are another brand element that makes your business consistently memorable and recognizable, across all platforms and business collateral.
All of our brand clients receive an extensive PDF document that walks through every single component of their brand, explaining how it was derived as well as how it can and should be used for overall brand consistency.
Collateral is any print, digital, or physical asset that supports your brand. Our branding package comes with two small items of your choice, but you can always add on more. Options include: business card design, Facebook cover design, Instagram post template (editable in Canva), Listing Feature Sheet (editable in Canva), sign design, and note card design. Print coordination is not included. If you are in need of something additional or more complex (like packaging), let us know and we can add it on to your package.
Deep brand confidence. Market reputation glow up. Competitive edge. Ongoing profit boost. Sigh-of-relief satisfaction that you're finally telling your best story in business. (We could go on.)
GET STARTED
additional deliverables
"I JUST KEEP GETTING compliments."
KIND WORDS
CARLO BUSTAMANTE
bcrealestate.com
"BLUEPRINT is a force. I'm over the moon with the finished product. The value you've brought to my business is so much beauty. Can't say enough good things about the experience. Executing everything in print and on social media has been a breeze, too.
"I just keep getting compliments on everything you've created...can't stop thanking you."
see our work
Sez launched an edgy yet timeless real estate brand that reflects his classic, meticulous service model.
del mar realtor
see the brand
Chelsea and her all-female team launched a subtle-retro brand that breaks the rules (and captures hearts).
DENVER TEAM
see the brand
Lacey launched a real estate brand both chic and timeless...just like her.
california realtor
see the brand
Caleb and Claire launched a modern real estate brand that feels deeply personal, without the fuss.
oklahoma REALTORs
see the brand
OUR APPROACH
Your industry is dominated by agent "big boxes" and quick-fix design solutions, but we are stubbornly committed to doing things differently. Our goal is always long-term value. So we don't cut corners, offer hasty 2-day turnaround times, or create just one piece of the branding puzzle without caring for the whole.
Simply put? The choice to work with us is about investing in a holistic, trend-resistant, personal brand for life. Our exact workflow varies per project, but is always centered around smooth systems, our ongoing support, and your unique project goals. Below is a quick overview of what to expect in working with us.
Whether you are collaborating with us on your visual identity or editorial content, we'll play with a variety of directions up front + rely on research to deliver the most succinct solution for your brand. Our presentations walk you through the rationale, step by step.
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the work begins
COLLABORATION
"SIMPLY PUT: BLUEPRINT nailed it."
KIND WORDS
marielle & buddy quaid
thequaidgroup.com
"When we saw BLUEPRINT's work, it struck a chord that we could do better. They bridge the gap between graphic design and brand identity, making the process fun and collaborative.
"We felt like we were working on something much larger than a real estate logo. We were outlining the framework for who we are as a company. Simply put: BLUEPRINT nailed it."
see our work
COPYWRITING
Ready for two incredible stats you’ve probably never heard before?
Email is 40x more effective at acquiring new customers than social media.
Email marketing generates a 4200% ROI (that’s $42 on every $1 spent).
If your email marketing strategy in real estate isn’t working for you, it’s costing you.
Still, most Realtors are reinventing old wheels and struggling to ditch the sales jargon with their email marketing. Their writing should translate into revenue, but instead of actually compelling buyers and sellers to action…their emails come across as stiff, self-conscious, uninteresting. Lacking both strategy and soul.
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There is a better way. And it starts with an email marketing strategy that kicks into gear the moment a new lead hits your Inbox.
NOT YOUR AVERAGE REAL ESTATE "DRIP CAMPAIGN"
You know those cliche, stale-as-the-coffee-in-your-brokerage-break-room “drip campaign email templates” your latest CRM platform promised would make a difference to your marketing?
Yeah. We hate those, too.
This is a done-for-you, story-driven email copywriting service that blends your voice with well-tested writing formulas that sell...
So you can earn audience trust, convince them of your worth, and convert more leads in a personalized email series that does the work FOR you with each new subscriber.
Enter the Email Marketing Series Package for Realtors: our signature conversion copywriting service.
It's the brand messaging strategy you've always wanted.
So you have an email marketing provider and opt-in form on your website, and maybe even a great “freebie download” offer. You’ve started collecting email addresses. What comes next?
Some call it an email “welcome series” or “nurture series.” We like to think of it as your “new lead conversion series.”
A 5-email series that effectively onboards new buyer and seller leads after they join your email list.
Fueled by story and persuasion, the emails build in a sophisticated sequence that warmly introduces your brand, fosters trust, and makes your unique pitch that converts leads to clients. (Package bonus: a custom "About Me" bio for your real estate business.)
WHY WE OFFER IT
We’re not the only great writers on the block, but we understand your world and our copy is crafted specifically for Realtors.
Because when it comes to marrying personality-driven conversion copy with proven sales-psychology and storytelling, rooted in purpose?
We do it better than anyone else for the real estate set.
what it is
Our Email Marketing Series Package is for you if you:
Want to stop sitting in front of a blinking cursor every time a new real estate lead comes in;
Know your copywriting is holding you back from better audience engagement and more sales;
Need to finally step off the hamster wheel of overwhelm and pass your email strategy off to wordsmith experts who are leading the way in elevated, elegant conversion copy for real estate;
Crave 100% personalized, high-converting email marketing that sounds like you, builds loyalty, AND stands out in a crowded market;
Are ready to feel PROUD of your brand messaging as a Realtor and watch open rates and conversions go up.
show your value and boost your bottom line
GET STARTED
"WITH OUR FRESH COPY, WE FEEL SO PROUD."
KIND WORDS
KATIE JO SCHMITZ
thehubrealty.com
"Caroline and her team were wonderful to work with for our editorial needs. What really sets them apart is that they took the time to get to know us as individuals and understand what makes our story and business unique.
"The process was seamless and it was fun to see the words come to life on paper. With our fresh copy, we feel so proud of our polished representation and great first impression of our company to prospective clients."
GET STARTED
Your website should reflect your unique personality, brand, and mission — and it starts with personalized, compelling copy. Our web copy package includes an in-depth consult with our writers, a detailed research and discovery process, and up to 5 core pages of custom copy for your real estate website.
Want to see what we're made of? You can read just a few real estate websites we've written HERE, HERE, and HERE.
For BLUEPRINT branding clients only: You’ve partnered with our studio on a rebrand, and you’ve made big brand bets. What the heck comes next?
This multi-channel launch package targets the people who matter most to your real estate business with your hot-off-the-press brand. Over the span of four weeks, the team that created your stunning new visuals will create a custom launch campaign for your rebrand, including a clever combination of tailored PR strategy, emails, and social media buzz.
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"Okay, I get it now. This is what it's like to finally feel seen and known as a Realtor. My new brand is everything. Endless thanks to your team."
gina bourne, bc realtor
/ OVERHEARD /
"The rebrand journey felt like a rebirth: you inspired me to return to the heart of why I am a Realtor. I am so grateful to have found you."
BETH SILVA, OR REALTOR
/ OVERHEARD /
"To anyone considering hiring this studio, I would simply say: I dare you to find someone better. And if you do find someone better, you're wrong."
HUNTER MARKS, GA REALTOR
/ OVERHEARD /
"You get what you pay for in this industry. BLUEPRINT is the Nordstrom of real estate branding. I will not work with anyone else."
RESHAL PLOEGER, WA REALTOR
/ OVERHEARD /
"After many years, we finally feel at home in our brand. There's just no better feeling."
STEFANIE LUGO, AZ REALTOR
/ OVERHEARD /
"Unique approach, attention to detail, pure quality...you all are the real deal. This brand and copy represents a whole other level of success for my real estate business."
SEZ SEZER, CA REALTOR
/ OVERHEARD /
"At every marketing turn, we come back to our amazing experience with you and its beautiful outcome. We constantly brag on your team. You raised the bar, for sure."
SUSAN SINE, TX REALTOR
/ OVERHEARD /
"I hired you because your work is so refreshing, set apart from everything I've seen in the real estate space. I wanted to differentiate my brand...you all nailed it."
KELLY COLEMAN, CA REALTOR
