WE LIKE TO THINK THAT WE redefine WHAT "REAL ESTATE BRANDING" CAN actually mean. BECAUSE YOU THINK DIFFERENTLY, AND SO DO WE.

Our services are built on this big idea: great Realtor brands tell great stories.

And when it comes to story, we think ours speaks for itself. It all started with our personal real estate know-how, combined with a passion for uncommonly great branding, that changed everything.

We noticed that Realtors were putting out their worst transaction fires easier than they were feeling their best as brands. And, they were being shamed for looking like “the average agent.”

So we decided to put great real estate branding back on the market. Now our client stories speak for themselves, too.

Before working with us, our Realtors settled for low confidence. Outdated branding guidance from big brokerage mills. Late nights spent ugly crying into their vodkas because they didn't have quality materials for big-ticket listing presentations the next day (real agent, true story).

But now? Their brands stand out on crowded social media platforms and stacks of mail. Their presentation feels memorable and soulful in fast-paced markets. And their personality shines with excellence at every touchpoint, unique as their legacies in the making.

Sounds like a fit? Ready to join our happy family? Welcome, friend. Let's begin.

imagine IF YOU COULD:

spend less time DIYing your visuals and content and more time writing contracts, creating marketing, and nurturing relationships


finally feel seen and known for what you do best in a crowded market, presenting with confidence to every new lead or client


define the personal strategy and authenticity of your professional identity to attract the right people to your real estate business


invest your energy doing what earns you commission while someone else cultivates your brand story with elegance, care, and industry savvy


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BRANDING

Our services begin with branding as the foundational base for Realtors looking to tell their stories the right way.

In an industry that has become increasingly “big box” in its approach to agent identities, we craft unique and timeless brands built on the foundation of who you are and what sets you apart.

The result? A complete suite of custom logos, supportive marks, patterns, and color + type selections, all working together to tell your story with clarity and style across channels.

see our work

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01  brand strategy

This is an in-depth, fully tailored-to-you PDF that goes over your brand’s passion, purpose, and target market, while also analyzing your competition and overall goals so that you can stand out from the crowd.

A primary logo focuses on a distinctly styled wordmark to create a unique composition of your full business name. This may include other details like illustration or the inclusion of a tagline, established date, etc. Because primary logos are designed to be frequently, they are often the most familiar to a brand’s audience.

03  secondary logo

Not all logos adapt well to every environment, which is why we provide secondary logos to ensure brand ease and versatility. For example, if your primary logo is horizontal in composition, it likely won’t easily fit into a vertical space (or visa versa). Because of this, secondary logos are often very similar to primary logos, but composed differently.

04  marks

Marks are supportive visual "accents" for your brand family and can be pictorial (including, say, a brand icon closely associated with the company — like Target’s bullseye or Volkswagen’s monogram) or type-driven. You'll walk away with 2-3 unique marks to elevate your brand as a whole. Having multiple logo variations helps you create a more well-rounded branding experience for your audience in a way that’s recognizable, but not repetitive. 

05  brand patterns

Patterns are simple way to boost brand recognition both digitally and in print. They lend that extra dose of personality to your design pieces and support the message your foundational brand elements have already established. Oftentimes custom patterns will incorporate an element from a mark, illustration, or other aspect of your brand. When used tastefully, they deliver a layer of texture and distinction that flat colors do not always provide.

06  signature element

A personal signature element lends a touch of added relatability and personality to the brand aesthetic. It may be used to compliment the overall brand, and as a unique "accent piece" of sorts, a signature element delivers an extra touch of elegance or detail on packaging, patterns, etc.

07  color palette

Good design utilizes a variety of elements to create one cohesive solution. But among these, the impact of color is arguably one of the most important. Pulling from your aesthetic leanings and our own expert brand strategy process — while harnessing the power of color psychology to strike the right tone and speak clearly to your target market — we create a palette both irresistible and purposeful.

08  typography selections

Purposeful, refined and complimentary typography selections are another brand element that makes your business consistently memorable and recognizable, across all platforms and business collateral.

09  brand style guide

All of our brand clients receive an extensive PDF document that walks through every single component of their brand, explaining how it was derived as well as how it can and should be used for overall brand consistency.

10  two collateral items

Collateral is any print, digital, or physical asset that supports your brand. Our branding package comes with two small items of your choice, but you can always add on more. Options include: business card design, Facebook cover design, Instagram post template (editable in Canva), Listing Feature Sheet (editable in Canva), sign design, and note card design. Print coordination is not included. If you are in need of something additional or more complex (like packaging), let us know and we can add it on to your package.

Deep brand confidence. Market reputation glow up. Competitive edge. Ongoing profit boost. Sigh-of-relief satisfaction that you're finally telling your best story in business. (We could go on.)

GET STARTED

additional package deliverables

"I JUST KEEP GETTING compliments."

KIND WORDS

CARLO BUSTAMANTE

bcrealestate.com

"BLUEPRINT is a force. I'm over the moon with the finished product. The value you've brought to my business is so much beauty. Can't say enough good things about the experience. Executing everything in print and on social media has been a breeze, too.

"I just keep getting compliments on everything you've created...can't stop thanking you."

see our work

OUR APPROACH

Your industry is dominated by  agent "big boxes" and quick-fix design solutions, but we are stubbornly committed to doing things differently. Our goal is always long-term value. So we don't cut corners, offer hasty 2-day turnaround times, or create just one piece of the branding puzzle without caring for the whole.

Simply put? The choice to work with us is about investing in a holistic, trend-resistant, personal brand for life. Our exact workflow varies per project, but is always centered around smooth systems, our ongoing support, and your unique project goals. Below is a quick overview of what to expect in working with us.

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Please complete our inquiry form. We'll send you our Media Kit and we'll jump on a call or chat over email. If we decide to move forward, you'll receive a contract to sign, followed by an invoice for the deposit. 

first things first

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BOOKING

We'll chat about your business and you'll complete an in-depth client questionnaire. Next we'll create a creative strategy outlining your the passion, purpose, and target market for your brand project.

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telling your story the right way

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DISCOVERY

Whether you are collaborating with us on your visual identity or editorial content, we'll play with a variety of directions up front + rely on research to deliver the most succinct solution for your brand. Our presentations walk you through the rationale, step by step.

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the work begins

COLLABORATION

We'll walk through any refinements to ensure you are satisfied with the end result. Once the project is finalized and all invoices are paid, you'll receive final files.

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Refinements
+ Delivery

preparing to launch

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"SIMPLY PUT: BLUEPRINT nailed it."

KIND WORDS

marielle & buddy quaid

thequaidgroup.com

"When we saw BLUEPRINT's work, it struck a chord that we could do better. They bridge the gap between graphic design and brand identity, making the process fun and collaborative.

"We felt like we were working on something much larger than a real estate logo. We were outlining the framework for who we are as a company. Simply put: BLUEPRINT nailed it."

see our work

COPYWRITING

Copywriting: Telling your story and communicating your message with clarity and passion for a real estate brand that stands out in a crowd.
 
Great copy is how you succeed in lead capture, client conversion, and digital marketing. It should be deeply personal while growing your bottom line. Our copy does both.
 
Our team of seasoned copywriters, former journalists, and creatives are driven by story. We take the impossible out of writing and think through every word, so you don’t have to. The result is messaging that resonates with your audience every time — even long after the “transaction” ends. 

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01  personalized tone guide

Every brand has a unique style and sound — their own “voice.” Our team identifies yours and creates a personalized guide that will direct the creation of all your brand’s messaging on any platform for consistency, both now and in the future. 

02  email welcome series (4 emails)

Email is still the most effective strategy to connect with your target market. Your 4-email welcome series, personalized to you, will introduce your story to potential clients and nurture their trust in you until they are ready to buy or sell. 

03  "about me" bio

An engaging bio done right can tell your story like no other — it’s relationship gold. Our creative team weaves a narrative that lets your personality and experience shine through, convincing potential clients that you are the Realtor for them. 

04  nurture email series (4 emails)

You’ve built an email list, but now what? Keep potential and former clients engaged with a 4-email nurture series that keeps your story front and center, reminding them that you are the top choice for their real estate needs.

05  idea prompt content bank

Get a jump start on developing an on-going connection with clients, through tailored content prompts for you to build out in email or social copy over time, encouraging your audience to come back again and again. 

"IT HAS BEEN the core OF OUR BRAND."

KIND WORDS

susan sine + linda bale

balesinegroup.com

"We were already great at relationships and conversation, but putting those thoughts into meaningful words that told our story seemed daunting.

"Caroline and her team took the time to really dig in, ask the right questions and get into our heads. This translated into storytelling that is at the heart of who we are. The messaging BLUEPRINT created was clear and concise; it has been the core of our brand."

see our work

web copy

Your website should reflect your unique personality, brand, and mission — and it starts with personalized, compelling copy. Our web copy package includes an in-depth consult with our writers, a detailed research and discovery process, and up to 5 core pages of custom copy for your real estate website. 

lead magnets

Generating buyer and seller leads can seem daunting, but our team takes the mystery out of building an email list with leads magnets that are too good to resist. Add an intriguing freebie to your website as incentive to sign up for the mailing list and generate leads while you sleep.  

brand launch campaign

For BLUEPRINT branding clients only: You’ve partnered with our studio on a rebrand, and you’ve made big brand bets. What the heck comes next?

This multi-channel launch package targets the people who matter most to your real estate business with your hot-off-the-press brand. Over the span of four weeks, the team that created your stunning new visuals will create a custom launch campaign for your rebrand, including a clever combination of tailored PR strategy, emails, and social media buzz.

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"Okay, I get it now. This is what it's like to finally feel seen and known as a Realtor. My new brand is everything. Endless thanks to your team."

gina bourne, bc realtor

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"The rebrand journey felt like a rebirth: you inspired me to return to the heart of why I am a Realtor. I am so grateful to have found you."

BETH SILVA, OR REALTOR

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"To anyone considering hiring this studio, I would simply say: I dare you to find someone better. And if you do find someone better, you're wrong."

HUNTER MARKS, GA REALTOR

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"You get what you pay for in this industry. BLUEPRINT is the Nordstrom of real estate branding. I will not work with anyone else."

RESHAL PLOEGER, WA REALTOR 

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"After many years, we finally feel at home in our brand. There's just no better feeling."

STEFANIE LUGO, AZ REALTOR

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"Unique approach, attention to detail, pure quality...you all are the real deal. This brand and copy represents a whole other level of success for my real estate business."

SEZ SEZER, CA REALTOR

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"At every marketing turn, we come back to our amazing experience with you and its beautiful outcome. We constantly brag on your team. You raised the bar, for sure."

SUSAN SINE, TX REALTOR

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"I hired you because your work is so refreshing, set apart from everything I've seen in the real estate space. I wanted to differentiate my brand...you all nailed it."

KELLY COLEMAN, CA REALTOR

are you ready?

LET'S CREATE A REAL ESTATE BLUEPRINT THAT stands out AND sells.

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