Our services are built on this big idea: great Realtor brands tell great stories.
And when it comes to story, we think ours speaks for itself. It all started with our personal real estate know-how, combined with a passion for uncommonly great branding, that changed everything.
We noticed that Realtors were putting out their worst transaction fires easier than they were feeling their best as brands. And, they were being shamed for looking like “the average agent.”
So we decided to put great real estate branding back on the market. Now our client stories speak for themselves, too.
Before working with us, our Realtors settled for low confidence. Outdated branding guidance from big brokerage mills. Late nights spent ugly crying into their vodkas because they didn't have quality materials for big-ticket listing presentations the next day (real agent, true story).
But now? Their brands stand out on crowded social media platforms and stacks of mail. Their presentation feels memorable and soulful in fast-paced markets. And their personality shines with excellence at every touchpoint, unique as their legacies in the making.
Sounds like a fit? Ready to join our happy family? Welcome, friend. Let's begin.
spend less time DIYing your visuals and content and more time writing contracts, creating marketing, and nurturing relationships
finally feel seen and known for what you do best in a crowded market, presenting with confidence to every new lead or client
define the personal strategy and authenticity of your professional identity to attract the right people to your real estate business
invest your energy doing what earns you commission while someone else cultivates your brand story with elegance, care, and industry savvy
Our services begin with branding as the foundational base for Realtors looking to tell their stories the right way.
In an industry that has become increasingly “big box” in its approach to agent identities, we craft unique and timeless brands built on the foundation of who you are and what sets you apart.
The result? A complete suite of custom logos, supportive marks, patterns, and color + type selections, all working together to tell your story with clarity and style across channels.
"BLUEPRINT is a force. I'm over the moon with the finished product. The value you've brought to my business is so much beauty. Can't say enough good things about the experience. Executing everything in print and on social media has been a breeze, too.
"I just keep getting compliments on everything you've created...can't stop thanking you."
Your industry is dominated by agent "big boxes" and quick-fix design solutions, but we are stubbornly committed to doing things differently. Our goal is always long-term value. So we don't cut corners, offer hasty 2-day turnaround times, or create just one piece of the branding puzzle without caring for the whole.
Simply put? The choice to work with us is about investing in a holistic, trend-resistant, personal brand for life. Our exact workflow varies per project, but is always centered around smooth systems, our ongoing support, and your unique project goals. Below is a quick overview of what to expect in working with us.
Whether you are collaborating with us on your visual identity or editorial content, we'll play with a variety of directions up front + rely on research to deliver the most succinct solution for your brand. Our presentations walk you through the rationale, step by step.
"When we saw BLUEPRINT's work, it struck a chord that we could do better. They bridge the gap between graphic design and brand identity, making the process fun and collaborative.
"We felt like we were working on something much larger than a real estate logo. We were outlining the framework for who we are as a company. Simply put: BLUEPRINT nailed it."
Ready for two incredible stats you’ve probably never heard before?
Email is 40x more effective at acquiring new customers than social media.
Email marketing generates a 4200% ROI (that’s $42 on every $1 spent).
If your email marketing strategy in real estate isn’t working for you, it’s costing you.
Still, most Realtors are reinventing old wheels and struggling to ditch the sales jargon with their email marketing. Their writing should translate into revenue, but instead of actually compelling buyers and sellers to action…their emails come across as stiff, self-conscious, uninteresting. Lacking both strategy and soul.
You know those cliche, stale-as-the-coffee-in-your-brokerage-break-room “drip campaign email templates” your latest CRM platform promised would make a difference to your marketing?
Yeah. We hate those, too.
This is a done-for-you, story-driven email copywriting service that blends your voice with well-tested writing formulas that sell...
So you can earn audience trust, convince them of your worth, and convert more leads in a personalized email series that does the work FOR you with each new subscriber.
So you have an email marketing provider and opt-in form on your website, and maybe even a great “freebie download” offer. You’ve started collecting email addresses. What comes next?
Some call it an email “welcome series” or “nurture series.” We like to think of it as your “new lead conversion series.”
A 5-email series that effectively onboards new buyer and seller leads after they join your email list.
Fueled by story and persuasion, the emails build in a sophisticated sequence that warmly introduces your brand, fosters trust, and makes your unique pitch that converts leads to clients. (Package bonus: a custom "About Me" bio for your real estate business.)
We’re not the only great writers on the block, but we understand your world and our copy is crafted specifically for Realtors.
Because when it comes to marrying personality-driven conversion copy with proven sales-psychology and storytelling, rooted in purpose?
We do it better than anyone else for the real estate set.
Want to stop sitting in front of a blinking cursor every time a new real estate lead comes in;
Know your copywriting is holding you back from better audience engagement and more sales;
Need to finally step off the hamster wheel of overwhelm and pass your email strategy off to wordsmith experts who are leading the way in elevated, elegant conversion copy for real estate;
Crave 100% personalized, high-converting email marketing that sounds like you, builds loyalty, AND stands out in a crowded market;
Are ready to feel PROUD of your brand messaging as a Realtor and watch open rates and conversions go up.
"Caroline and her team were wonderful to work with for our editorial needs. What really sets them apart is that they took the time to get to know us as individuals and understand what makes our story and business unique.
"The process was seamless and it was fun to see the words come to life on paper. With our fresh copy, we feel so proud of our polished representation and great first impression of our company to prospective clients."