I'M just a REALTOR-TURNED-CREATIVE PUTTING GREAT REAL ESTATE BRANDING back ON THE MARKET...
Hi, there. I'm caroline dominguez.
(founder + creative director @blueprint)
Entrepreneurship has always been in my blood, so two years out of college, I took a career pivot and left the journalism and graphic design world to launch a real estate business with Keller Williams in Waco, Texas.
My first showing was a series of misadventures involving a sick client, a GPS that died on a stretch of Texas farmland, and a stray dog that traumatized everyone involved. (Great story, not for now.) Suffice it to say I moved on, fueled by burnt office coffee and rookie chutzpah, to build my own brand and close more than double the national average for deals closed by agents in their first year.
Later I moved to Virginia Beach and became Marketing Coordinator for a real estate team. It wasn't long before other agents — struggling to find truly mindful, modern branding with 1:1 support — started contacting me about my work. Meanwhile, I longed for life beyond the cubicle.
And BLUEPRINT was born.
I worked out of our spare bedroom for months before taking the plunge to quit my 9-5 and make the studio my focus. I focused on a few key clients who put trust into my company and made sure not to let them down.
Along the way, I shared project stories on Instagram...and grew an audience quickly through the sharing. Organically, other Realtors (and whole brokerages) started to take notice of my refined style and strategic, story-driven approach to radical branding excellence in this niche.
Things grew by leaps and bounds and today, not much has changed since those early months. My team and I still share project journeys closely with clients and each other. Working and reworking until we get it just right.
Ultimately, the soul behind BLUEPRINT is to empower sophisticated Realtors, emerging and storied alike, to communicate their worth, become the obvious choice, and stand out and sell more.
Now based in North Carolina with my engineer husband, Joe, I lead all client projects while managing my small-but-mighty BLUEPRINT team in a remote collaborative space.
When I'm not working hard for clients? You'll find me obsessing over paint swatches for my home, clipping overpriced decor inspiration from West Elm, and running after my sweet baby girls, Olivia and Naomi.
Our clients are radically excellent REALTORS who value aesthetics, crave original representation, and know the power of personal branding done well.
Join me on The Market Authority Show as I chat all things Realtor branding. What are “real estate platitudes” and how do they keep your marketing in a rut? How has the Realtor branding landscape changed since the market frenzy of 2020? Why does being an uncommon agent truth-teller help you cut through the noise and boost conversion? + So much more...
Navigating the NEW ERA of Real Estate Branding
MY PODCAST ON THE MARKET AUTHORITY SHOW
LISTEN NOW
01 / Dignity
As a Realtor, you do better and want better. You’re the agent with the good taste, the deeply rooted core values, the intolerance for low bars and poor reputations. It’s in your nature. Ours, too.
02 / Legacy
You’re in this for the long haul. For your family, your wealth-building, your community. Your brand can reflect something both modern and timeless, so you can look back with pride.
03 / Story
The human connection behind "marketing," the power of story, is where we all thrive. Our brands ditch the sales script, take a stand, and tell your real estate story the right way.
04 / Beauty
Presenting your business beautifully has never been more important. We help show you at your strongest, most strategic self in real estate, authentically beautiful across platforms. (Take that, industry stigmas.)
05 / Worth
The work you do matters, so we're out to showcase your value. You CAN feel seen and honored at your best in real estate. You just need good brand listeners and creators who can articulate and celebrate your difference, your way.
THE BLUEPRINT MANIFESTO
what we do + why we do it for realtors
FREE WORKSHOP + INSTAGRAM TEMPLATES
HOW TO NAIL YOUR BEST REAL ESTATE SERVICE PITCH ON SOCIAL MEDIA
GET THE WORKSHOP
60 MINUTES. 6-STEP FRAMEWORK. ABSOLUTELY NO-FLUFF. You’ve never heard this approach to storytelling online as a Realtor before — plus, swipe my free matching bundle of 45+ IG campaign templates built in Canva, so you can launch your new campaign strategy overnight.
We are designers. Writers. Consultants. Marketers. More than a team, we're the kind of friends who actually get what you do and how you do it.
We are boutique by choice — a small team doing big things — creating thoughtful, refined brands for brave Realtors looking to stand apart from the pack. From handcrafted branding to tailor-made content, we've leaned in deeply to the industry we most adore.
We believe in good listening, organized rule-breaking, impeccable presentation...and a splash of great wine (Riesling, please) + humor in just about everything.
MEET THE TEAM
DESIGNER
Erin Rosengren
To Erin, design is the powerful combination of strategic thinking and beauty. She feels inspired every time she finds herself at that cross-section, bringing meaningful identities to life.
A native of California, Erin has a background in almost every corner of the professional design world, from creative agencies to her own studio.
designer
Amanda Edds
Amanda brings seven years of creative agency experience to the BLUEPRINT team. With a passion for beautiful aesthetics, she loves the challenge of crafting brands into visuals that stand out.
Guided by her elegant design sense, Amanda specializes in all things print product and packaging for our custom project clients.
copywriter
Brett Tubbs
Writing has always been in Brett's genes. She worked extensively in the PR + journalism world before copywriting her way into the heart of BLUEPRINT.
In an industry overrun with cookie-cutter marketing, Brett believes in stories told with excellence and heart — the kind that define brands, elicit emotion, and truly connect people.
copywriter
Emilie Plowman
While working as an Editor and Communications Director in the publishing and non-profit sectors, Emilie was captivated by the power even one word has to activate and influence.
Now as a copywriter, Emilie loves consulting with clients on brand messaging, finessing stories that hit the target market and spur readers to action.
BLUEPRINT is our love letter to real estate leaders who have long been underserved in the branding community. Our finely-tuned intuition comes from years of experience in helping craft million-dollar real estate brands across the United States and Canada.
Odds are you’re here because you, too, are uncommonly invested in fighting the good fight for radically excellent real estate branding. The kind that actually helps you look and feel your best.
cheers to you -
Caroline & Team
Welcome to our RADICALLY EXCELLENT gaggle of creatives, writers and designers united in a holy quest to rebrand real estate with AMBITION and DIGNITY.
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At BLUEPRINT, we’ve mastered the art of creating impactful brands and communication strategies that work as hard as your real estate business does:
Propelled by sparkling-clear strategy, heart-skipping creativity, and revenue-building psychology. So welcome, friend...you're in the right place.
