Let’s talk about storytelling in your real estate marketing, but make it actionable + no-fluff. I’m going to show you a real-life, stunning-in-its-simplicity example of marketing storytelling done well. Then I’m going to steal that exact same copywriting and apply it to real estate. (Same as I did, equally as brazenly, when I stole the Panera Bread […]

These two Realtor rebrand stories may surprise you…

Panera realized it wasn’t just about bread. There’s something here for you, too >

Let’s kick things off with a little friendly agent networking. There’s a guy we need you to meet.

Molly Miller is both my friend and past client—in fact, she’s one of the first Realtors I connected with in my creative journey as a brand designer for this industry. She’s a luxury-focused agent in New Hampshire and the founder and owner of Mountainside Properties, a private, boutique-like agency that “handles real estate differently.” More […]