Today’s post is a wee bit selfish. Let me share some new real estate brand work we’re proud of. (And if we’ve done our job right, you’ll find it all inspiring for the quality of your own messaging + visuals, so keep scrolling). This morning — hot cherry latte in hand — I’m sharing our work […]

I don’t think the creative work our studio does is superior to any other kind of work, but there is a particular intimacy to it that is undeniable. I imagine you may feel the same in real estate. Where “the work” is one thing, but the client stories intertwined with your work are another, almost like a sweet package […]

Let’s talk about storytelling in your real estate marketing, but make it actionable + no-fluff. I’m going to show you a real-life, stunning-in-its-simplicity example of marketing storytelling done well. Then I’m going to steal that exact same copywriting and apply it to real estate. (Same as I did, equally as brazenly, when I stole the Panera Bread […]

These two Realtor rebrand stories may surprise you…

Panera realized it wasn’t just about bread. There’s something here for you, too >

Let’s kick things off with a little friendly agent networking. There’s a guy we need you to meet.

Molly Miller is both my friend and past client—in fact, she’s one of the first Realtors I connected with in my creative journey as a brand designer for this industry. She’s a luxury-focused agent in New Hampshire and the founder and owner of Mountainside Properties, a private, boutique-like agency that “handles real estate differently.” More […]