The Buyer & Seller Guides
For agents who crave beautifully on-brand tools to guide their clients with ease, and know that buyers and sellers do best when given information, inspiration, and personal attention from the get-go — this is for you. Seamlessly tailored to the “contract to close” journey, the Buyer and Seller Guides present the facts, services and processes that matter most to your transactions. It's time to set your collaborations up for success and educate your clients where it matters most.
demonstrate leadership
set expectations
outline the client journey
be proactive + thoughtful
so you can:
The Buyer & Seller Guides
For agents who crave beautifully on-brand tools to guide their clients with ease, and know that buyers and sellers do best when given information, inspiration, and personal attention from the get-go — this is for you. Seamlessly tailored to the “contract to close” journey, the Buyer and Seller Guides present the facts, services and processes that matter most to your transactions. It's time to set your collaborations up for success and educate your clients where it matters most.
Your Buyer & Seller Guide purchase is:
templates overview
what's included (buyer guide)?
what is canva?
how does it work?
Two fully customizable, A4-size digital magazine templates (one crafted just for buyers, and the other for sellers, sold together as a template "duo") for the amazing drag-and-drop platform, Canva. Just download, edit, and start sharing!
All graphics, images, copywriting, and free fonts shown in the template previews above are included. Or, they may be easily replaced with your own verbiage and brand elements as wanted (demo headshots and bio page content must be customized).
These designer-made templates combine pro photography and industry-savvy copywriting, refined font selections, and a luxe + lifestyle-driven aesthetic to take your real estate communication documents and client experiences to the next level. Made for solo agents and teams alike; please see purchase options below.
$450 USD
what's included (seller guide)?
$450 USD
34 custom pages, including:
+ 3 Cover Page Design Options
+ Table of Contents
+ Welcome
+ Why Me / Us?
+ Our Team (if applicable)
+ My Story
+ Advantages of a Realtor
+ Guide to Agency Terms
+ Benefits of Ownership
+ Mortgage Qualification
+ The Mortgage Payment
+ Buyer Costs to Consider
+ Home Search Factors
+ The Buying Process
+ Buyer Mistakes to Avoid
+ Staying Connected
+ Heartfelt Thank You
Special Extras, including:
+ Professional, Industry-Savvy Copywriting Built In Per Page ($550+ Value)
+ 55 Complimentary, Curated and High-Res Stock Images
+ Free Font Links
+ Detailed Instructions PDF from Caroline (containing all the info you need to customize your template quickly and easily.)
templates overview
what's included (buyer guide)?
what is canva?
how does it work?
what's included (seller guide)?
$450 USD
26 custom pages, including:
+ 3 Cover Page Design Options
+ Table of Contents
+ Welcome
+ Why Me / Us?
+ Our Team (if applicable)
+ My Story
+ Guide to Agency Terms
+ Marketing Your Listing
+ The Selling Process
+ Preparing for Showings
+ Common Seller Questions
+ Staying Connected
+ Heartfelt Thank You
Special Extras, including:
+ Professional, Industry-Savvy Copywriting Built In Per Page ($550+ Value)
+ 55 Complimentary, Curated and High-Res Stock Images
+ Free Font Links
+ Detailed Instructions PDF from Caroline (containing all the info you need to customize your template quickly and easily.)
templates overview
what's included (buyer guide)?
what is canva?
how does it work?
what's included (seller guide)?
$450 USD
About Canva:
Canva is quite possibly the most easy, user-friendly design software out there. Perks include loads of free fonts and images, and a simple drag-and-drop interface. Whether you are new to Canva or not, you'll have access to the platform's extensive Help Docs online and our personal PDF instructions included in your template download package.
And since our templates come with pro images and copywriting already built in - we've had agents download and customize a template in 45 minutes or less. It really is that simple.
About the Canva Pro Subscription:
In order to upload custom fonts and take advantage of other features important to our templates, a Canva Pro subscription must be purchased separately HERE.
templates overview
what's included (buyer guide)?
what is canva?
how does it work?
what's included (seller guide)?
$450 USD
01 - Choose Your Template
Once you purchase your template package, you will immediately receive a digital download folder containing the template key codes, templates extras, and detailed PDF instructions.
02 - Activate the Designs
Sign into your Canva Pro account to access the designs via the share key and instructions in your download folder.
03 - Customize & Launch
Swap out colors, replace any fonts or images, import your own content, and make any quick tweaks to our expert copywriting (like editing your contact info, market area terms, and personal "About Me" verbiage). Once everything is perfect - your templates are ready to publish instantly for print or digital (most recommended) sharing.
templates overview
what's included (buyer guide)?
what is canva?
how does it work?
what's included (seller guide)?
$450 USD
Your Buyer & Seller Guide purchase is:
Two fully customizable, A4-size digital magazine templates for the amazing drag-and-drop platform, Canva, (subscription purchased separately). Just download, edit, and start sharing!
All graphics, images, copywriting, and free fonts shown in the template preview above are included. Or, they may be easily replaced with your own verbiage and brand elements as wanted (demo headshots and bio page content must be customized).
These designer-made templates combine professional photography and copywriting, refined font selections, and a luxe + lifestyle-driven aesthetic to take your real estate communication documents and client experiences to the next level. Made for solo agents and teams alike; please see purchase options below.
back to info
$450 USD
The Buyer Guide template is 34 custom pages, including:
+ 3 Cover Page Design Options
+ Table of Contents
+ Welcome
+ Why Me / Us?
+ Our Team (if applicable)
+ My Story
+ Advantages of a Realtor
+ Guide to Agency Terms
+ Benefits of Ownership
+ Mortgage Qualification
+ The Mortgage Payment
+ Buyer Costs to Consider
+ Home Search Factors
+ The Buying Process
+ Buyer Mistakes to Avoid
+ Staying Connected
+ Heartfelt Thank You
Special Extras, including:
+ Professional, Industry-Savvy Copywriting Built Into Each Page ($550+ Value)
+ 55 Complimentary, Curated, High-Res Stock Images
+ Free Font Links
+ Detailed Instructions PDF from Caroline (containing all the info you need to customize your template quickly and easily.)
back to info
The Seller Guide template is 26 custom pages, including:
+ 3 Cover Page Design Options
+ Table of Contents
+ Welcome
+ Why Me / Us?
+ Our Team (if applicable)
+ My Story
+ Guide to Agency Terms
+ Marketing Your Listing
+ The Selling Process
+ Preparing for Showings
+ Common Seller Questions
+ Staying Connected
+ Heartfelt Thank You
$450 USD
About Canva:
Canva is quite possibly the most easy, user-friendly design software out there. Perks include loads of free fonts and images, and a simple drag-and-drop interface. Whether you are new to Canva or not, you'll have access to the platform's extensive Help Docs online and our personal PDF instructions included in your template download package.
And since our templates come with pro images and copywriting already built in - we've had agents download and customize a template in 45 minutes or less. It really is that simple.
About Canva Pro Subscription:
In order to upload custom fonts and take advantage of other features important to our templates, a Canva Pro subscription must be purchased separately HERE.
back to info
$450 USD
back to info
01 - Choose Your Template
Once you purchase your template, you will immediately receive a digital download folder containing the template key code, templates extras, and detailed PDF instructions.
02 - Activate the Design
Sign into your Canva Pro account to access the design via the share key and instructions in your download folder.
03 - Customize & Launch
Swap out colors, replace any fonts or images, import your own content, and make any quick tweaks to our expert copywriting (like editing your contact info, market area terms, and personal "About Me" verbiage). Once everything is perfect - your template is ready to publish instantly for print or digital (most recommended) sharing.
The Buyer & Seller Guides
(Both individual templates sold together as a "duo" template package. All sales are final. By purchasing, you agree to our Terms & Conditions HERE.)
the solo agent templates
the team templates
-Chloe Powell
I've purchased every template BLUEPRINT offers, and I promise you will not regret it. These Guides are the reason sellers choose me over other agents. They are the deciding factor for buyers. They are the reason I am chosen as a referral partner on a FB posts. They speak for me -- even when I'm not present.
VIRGINIA REALTOR | @THECHLOEPOWELL
-Katy Galloway
My brokerage offers pre-made presentations, but they feel like they're straight from the corporate office. Yours are so personal and intentional.
Your template have done 90% of the work, and all I have to do is make a few tweaks to personalize it to make sense for me and my clients. So the amount of time they have saved me is worth every penny. I am so looking forward to incorporating elements from my own brand into the templates, to make it really something that is distinctly 'me.'
MARYLAND REALTOR
"THESE ARE THE MARKETING EQUIVALENT OF THE MOVE-IN READY HOME BEAUTY...YOU KNOW, THE ONE WITH THE QUARTZ TOPS AND WALK-IN CLOSETS. I'M SOLD. THESE TEMPLATES ARE GOLD ."
CHRIS HUFFMAN, REALTOR
professional copywriting
We just saved you many late nights crying into your vodkas, because the copy for each template, on each page, has already been expertly-crafted for you. That's thousands of words driven by our industry savvy and your need to shine...all on us.
confidently beautiful design
Clean and minimal design is what we’re known for in the real estate world — that strategic, high-end style you crave. Other agents are leading with 1980s PowerPoints and corporate-bleh Microsoft Word printouts, but you? You’re here to win.
full & Easy customization
With Canva’s easy drag-and-drop designer, you can fully customize every aspect of your template, from colors and fonts to images and content. And making the template your own is so easy, your grandma could do it (without your help).
quality images
We've done the hard work for you again. Our templates include 50+ free, high-res stock images edited for visual cohesion and meticulously curated for styled lifestyle messaging. Use them exclusively within designs or with your own brand photos.
real affordability
Hello, sweet spot between “custom” and “accessible.” Your template includes all of the above at a fraction of our custom pricing — not to mention, our years of real estate-exclusive branding experience that would otherwise cost $1000+ for a done-for-you solution.
template features
Like the small but important details you bring to your transactions, these guides integrate all the thoughtful touches you need to elevate your client journeys... effortlessly.
Pick a template. Customize it. Share with clients and get back to writing contracts.
template features
professional copywriting
We just saved you many late nights crying into your vodkas, because the copy for each template, on each page, has already been expertly-crafted for you. That's thousands of words driven by our industry savvy and your need to shine...all on us.
(truly) beautiful design
Clean and minimal design is what we’re known for in the real estate world — that strategic, high-end style you crave. Other agents are leading with 1980s PowerPoints and corporate-bleh Microsoft Word printouts, but you? You’re here to win.
full + easy customization
With Canva’s easy drag-and-drop designer, you can fully customize every aspect of your template, from colors and fonts to images and content. And making the template your own is so easy, your grandma could do it (without your help).
quality images
Once again, we've done the hard work for you. Our templates include 50+ free, high-res stock images edited for visual cohesion and meticulously curated for styled lifestyle messaging. Use them exclusively within designs or with your own brand photos.
industry exclusivity
Our templates were handcrafted by a former Realtor, only for Realtors, giving you bespoke marketing distinction in a sea of lookalike agents. Each template is the culmination of our industry savvy and desire to meet your specific needs.
real affordability
Hello, sweet spot between “custom” and “accessible.” Your template includes all of the above at a fraction of our custom pricing — not to mention, our years of branding experience that would otherwise cost $1000+ for a done-for-you solution.
can you believe it's this easy?
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