I don’t think the creative work our studio does is superior to any other kind of work, but there is a particular intimacy to it that is undeniable. I imagine you may feel the same in real estate. Where “the work” is one thing, but the client stories intertwined with your work are another, almost like a sweet package […]

for most real estate companies, the visual side of their communication is the last thing they consider. (If they consider it at all.)

This is not the blog post I’d planned to write today. Originally I’d scheduled myself to write about email marketing in your real estate business. My outline contained four big points that likely would have required close to 1,500 words to articulate the right, juicy way (you know me). Then I had a surprise exchange with a […]

These objections are essentially marketing folklore in Realtorland — the untrue stories that refuse to die because real estate branding is a tough world to define, let alone navigate.

Don’t make stuff with your marketing. Make meaning.

When you say and do what your competitors are unwilling to say and do, therein lies the differentiation.

If you do this right, your personal brand is the one thing your competitors can’t swipe.

Start with leaning into emotional appeal and using value-linking to motivate your audience of buyers and sellers.

Today let’s focus on creating + deploying one strong, elegant Welcome Email that is versatile for ALL your new leads and helps you take action immediately.

These two Realtor rebrand stories may surprise you…