Let’s talk about storytelling in your real estate marketing, but make it actionable + no-fluff. I’m going to show you a real-life, stunning-in-its-simplicity example of marketing storytelling done well. Then I’m going to steal that exact same copywriting and apply it to real estate. (Same as I did, equally as brazenly, when I poached this campaign […]
Caroline here. Today I want to share a quick rumination (more like a random collection of cautions, Post-It Note style?) on renaming your real estate business. Despite the fact that renaming is not an exercise our studio offers, I talk about business names plenty with the Realtors who engage us or reach out to poke more […]
for most real estate companies, the visual side of their communication is the last thing they consider. (If they consider it at all.)
My Mom likes to say that when I was a baby, as soon as I learned to walk, I ditched all that and just continually RAN— And that’s how these last 7 years in business have felt. Fast run from day one, very little walk. We’re coming up on the yearly anniversary of our company […]
Last week I had a chat with a Realtor + client, M, from Washington. She wanted advice around messaging and more specifically, a tagline for her team. I’ve written about taglines before. It’s filed in the folder, “Marketing Things Realtors Needlessly Agonize Over.” As I talked through things with M, what emerged was the idea of moderating […]
We’re all humans here, and the human face behind our businesses matters, too.