There’s a handy little framework I use when talking to Realtors who are considering hiring our agency to rebrand them — and you can use it in your closing opportunities with buyer and seller leads, too. Some might call it a “sales tool,” but that verbiage makes me grimace. Because the lexicon of sales cliches […]
If you want to stop the Kool-Aid and start to sound different — more relatable, more trustworthy, less surface, less bullshitty — you need to learn to spot it first.