If you want to stop the Kool-Aid and start to sound different — more relatable, more trustworthy, less surface, less bullshitty — you need to learn to spot it first.

Let’s play a game, and give your real estate service pitch a complete 180 strategy makeover while we’re at it.

Turns out there’s a big catch with the Typical Realtor Marketing Approach…

While the design of your website might be the key to trust, the copywriting of your website is the key to CONVERSION.

When you say and do what your competitors are unwilling to say and do, therein lies the differentiation.

We shop with our hearts, not our heads.

How do you use past client stories as the conduit for selling belonging to the buyers and sellers who are most interested in believing the story you’re telling?

In great big crowed spaces, the littlest things matter most to standing out.

People will not buy your WHY in real estate if you don’t get this right first…

Anchoring is a powerful tool we can use to help our potential clients “arrive at the answer themselves” and decide to like, choose, and trust us.