Real Estate Email Marketing Templates

 Real Estate
Email Marketing Templates

THE BLUEPRINT EMAIL MARKETING STACK FOR FLODESK

World-Class

SEE THE DEMO

WHAT IS FLODESK?

BUILT IN FLODESK

30+ Stunning, Conversion-Driven  Email Templates for Sophisticated Real Estate Pros

Meet our unrivaled Stack of best-in-class, fully customizable real estate email marketing templates. Stunning design, strategic workflows, and effortless editing power in Flodesk…so you can show your worth (not just tell it) and grow the loyal, engaged email list you've always wanted.

  • Fully Customizable
  • Conversion-Driven
  • Drag + Drop Simplicity (No-Code!)
  • Fonts + Stock Photos Included
  • Mobile Friendly + Seamless

WHAT'S INSIDE THE STACK?

34 Fully Designed Emails, Including:

COMPLETE DRIP! REALTOR WELCOME EMAIL WORKFLOW (5 EMAILS) 

A gorgeous series that introduces subscribers to your list, gives a warm welcome to your real estate company, and tells your personal story with the goal of feel-good CONVERSION.

COMPLETE DRIP! THE LEAD-TO-CLIENT ONBOARDING WORKFLOW (3 EMAILS)

An informative sequence designed to foster a welcoming experience for new leads — from initial consult to follow-up steps and firmly establishing the relationship.

COMPLETE DRIP! AGENT RECRUITING EMAIL WORKFLOW (3 EMAILS)
 
A persuasive yet relational series that helps you capture + convert new agent leads interested in joining your brokerage/team. 

(This Recruiting Workflow is packed with ALL the pre-written copy!)

Three ready-to-go LEAD GEN email campaigns. Just customize, automate, and start capturing fresh leads on autopilot.

BUYER NURTURE:
Case Study Email
Offboarding Email
Buyer Benefits Email
Buyer How-To Email

SELLER NURTURE:
Case Study Email
JUST LISTED Email
JUST SOLD Email
Offboarding Email
Listing How-To Email
Education Email
Staging How-To Email

GENERAL EDUCATION + NURTURE:
Freebie Delivery Email
Newsletter Email
Area Spotlight Email
Market Report Email
Blog Post/Podcast Email
General Welcome Email
Open House/Event Email
Local Reccs Email
Seasonal Events Email
Local Interview Email
"4 Big Tips" Email
General Education Email

A mega-pack of individual, versatile NUTURE campaign emails, built around content themes exclusive to buyer and seller profiles.

Please Note: There are no refunds or exchanges on digital products. All sales are final. By purchasing the product you agree to our TERMS HERE.

ONE TEMPLATE STACK TO RULE THEM ALL

What Makes It Special

000

COMPLETELY CUSTOMIZABLE TEMPLATES

FRESH, DESIGNER-MADE STYLE THAT STANDS OUT

PENTHOUSE
QUALITY, TOWNHOUSE BUDGET

THOUSANDS OF WORDS OF BUILT-IN COPY

Welcome to on-brand creative freedom, adaptable from top to bottom — fonts + colors + more.

It's giving cool-agent vibes. Our clean, high-impact, editorial designs are made to pop out of Inboxes.

So you can deliver a polished POV, compelling stories and relevant lifestyle content that converts.

Enjoy our pro agency-level, designer-made template designs at a fraction of the cost of custom.

MADE WITH

Beautiful emails, as easy + fun as it gets.

Deep personalization. Powerful automations tailored to your client segments. Strong analytics. Drag-n-drop platform. Top-shelf customer support. On-brand everything.

Welcome to our favorite platform.

We get it — starting or switching to a new email marketing platform can feel daunting. But we promise you'll love FloDesk as much as we do. Plus, their free video tutorial library helps get you started in minutes.

Clean, high-impact design helps you deliver compelling + relevant lifestyle content that gets people excited to open your emails.

"Whoah! Who does your email marketing?!" - Jealous Competitors

Plenty of warm, professional copywriting is built-in to save you time + headache when you don’t know what to write.

Stop staring at a blinking cursor. Let the emails do the work.

Turns out the only thing that looks like a BLUEPRINT template is a BLUEPRINT template. (No really — we checked.)

THE BLUEPRINT DIFFERENCE

CHLOE POWELL, VIRGINIA REALTOR

CAIT BERRY, INSIDERS REALTY

GUY CHRISTIE, VANCOUVER REALTOR

KEVIN LAM, VANCOUVER REALTOR

Our templates are agent cult-favorites for a reason: they give you POSITIONING that is intelligent, content PURPOSE that is useful, and brand PRESENTATION that is beautiful, thoughtful and brave.

Radically excellent resources like ours shine a bright light on your worth as a Realtor who cares – just as surely as mediocre resources drain valuable energy away from your brand.

If you want to win in this age of Real Estate Marketing Crap, you have to build something precious.

That’s why we’re giving you our unrivaled Email Marketing Template Stack built in FloDesk (basically the Canva of email marketing), too — so you can win easily, stop spending hours behind a computer screen, and hit SEND on sexy, strategic emails that people love to open.

THE EMAIL STACK IN THE WILD

Meet JENNIFER PETROCELLI, Cali Realtor + RAVING FAN

"The days of boring Realtor emails are over!  I couldn't love these BLUEPRINT templates more. They elevate your brand, enhance your tone of voice, and let your emails work for you behind the scenes. Total GAME-CHANGER."

@PETROCELLIHOMES

World-Class Email Marketing In 4 Easy Steps

HOW IT WORKS

(01) Get a Custom Domain Email

So you can send emails from your own branded email name to build trust + improve deliverability. 

(02) Get a FloDesk Subscription

Start free today, then upgrade to a paid account later (all plans are flat-rate, starting at $35/month).

(03) Access Your Stack Designs

Every email template is carefully categorized and linked in our Stack Download PDF of instructions.

(04) Drag & Drop + Customize

Open your email designs in FloDesk and edit the colors, fonts, images, and copy prompts effortlessly.

..and watch your best, most beautiful marketing tool yet do the hard work for you.

SIT BACK + HIT SEND

Frequently Asked Questions

What platform can I use these templates on?

Our templates are built exclusively on FloDesk, for FloDesk members. It’s the simplest, most intuitive, most beautiful email platform we’ve ever used — no code involved. You’ll need a FloDesk subscription to use our templates, which are not compatible with any other email marketing platform (Gmail, MailChimp, etc).

What is FloDesk?

FloDesk is the world’s most intuitive email marketing program that allows you to design and send visually stunning, on-brand emails to your audience. It’s a marketing powerhouse of flexible layouts, custom fonts, robust analytics, automations + workflows, and deep personalization at your fingertips.

I have never used FloDesk. Will this be easy to implement?

YES! FloDesk is the Canva of email marketing. Its dummy-proof editor allows you to build emails by simply dragging and dropping pre-designed blocks and elements (no code involved!). You can build a landing page, use opt-in forms, and get your very first campaign running in under 30 minutes. 

What will I need to get started?

All you need is a FloDesk account (you can start for free) and you’re ready to go.

What can I customize about the templates?

Everything! Your emails, your rules. Use the Flodesk Form builder to turn an existing template into a custom design, or start from scratch. Change the text, fonts, colors, layout design, images, spacing, alignment. Add your brand logo, social media handles, and even incorporate custom fields to personalize content for subscribers. Make every email your on-brand own.

Are the fonts and photos included?

Yes! – our Email Marketing Stack templates use fonts that are native (already built-in) to the FloDesk platform. The platform offers a wide variety of non-standard web fonts to explore, ensuring your emails will render beautifully in every Inbox. You can upload your own custom brand fonts, too. The photos are also included as part of the designs.

How much copywriting is pre-built into the emails?

We baked plenty of pro copy into the email templates absolutely everywhere we could. Of course, we couldn't write copy for every section — but where we couldn't we gave you great prompts. Our copywriting is seen most powerfully in the Agent Recruiting Workflow series of templates in the Stack, where we basically hand over your entire 3-email campaign, pre-written. 

How will I access the email designs?

Your instant download template Stack will be delivered to your Inbox immediately after purchase. Click on the email design of your choice in the Download PDF, then sign into your FloDesk account to access the design immediately. Customize away!

What is a custom domain email and why do I need one?

FloDesk requires that Realtors use their platform with a custom domain email address, to help protect real estate sender reputations and ensure that their emails land in Inbox.

A custom domain means that you’re sending emails from a personalized, unique web address that you own. (For example: hello@joetherealtor.com) A “free email” address is an email address from a free email provider, such as Gmail, Yahoo, and Hotmail. (For example: joetherealtor@gmail.com)

With a custom domain: Your emails look professional and branded; you create trust with your audience; you can authenticate your domain. Without one, Inbox providers will likely mark your emails as spam (or even block entirely). It's worth the extra step!

Where can I learn more about how to use FloDesk?

The FloDesk support help docs within your account are incredible. Once you become a platform member, you’ll also have access to FloDesk University — an online educational community teaching you the strategies you need to grow your list and send better email. Finally, we love this FloDesk Insiders Facebook Group for more quick and pro support!

I'm a Marketing Manager/Creative. Can I use this for clients?

This product is licensed for personal / single usage only and cannot be shared, resold or distributed (fully or partially) in any way. If you are a contractor/employee for a real estate person or entity, and wish to utilize our designs, your client must purchase the Email Marketing Stack separately. 

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