Welcome to the BLUEPRINT experience.
(Your old brand is already jealous.)
It's time to redefine our ideas about "real estate marketing." You think differently, and so do I.
My client stories speak for themselves: agents who once settled for low confidence, outdated templates from brokerage marketing mills, and late nights spent ugly crying into their vodkas because they didn't have great presentations for their listing appointments the next day (real agent, true story).
But now?
Their brands tell high-end stories. Their presentations compete with sophistication in crowded markets. And their confidence shines in visual excellence at every touchpoint, as unique as their legacies in the making.
Blending a modern aesthetic with old-fashioned design processes (each brand starts with pen to paper), I create the cohesive visuals you need to attract the right and thoughtful clients..
The kind who value your work like you do.
Sound like you? We're a good fit, if:
Your current brand is out of sync with your business goals, and you want a fresh, finally refined visual identity.
You've been in business at least a year and understand your ideal client base +
long-term business goals.
You trust my expertise, value good communication and deadlines, and have outgrown DIY/quick-fix design solutions.
My foundational brand identity package is the gateway to the rest of my services.
I partner with like-minded real estate pros to create a refined + cohesive set of visuals, designed to fit business beautifully.
Foundational
investment
$3,200
timeline
5-7 weeks
what's included
While branding is the entry point to working with me, my clients typically add on a' la carte services for a truly custom experience.
Think of me as a Creative Director on your team, keeping your brand cohesive as you grow.
what's available
01.
brand identity
additional
02.
collateral
what i do
investment
Varies per project.
timeline
Varies per project.
let's get started
strategy + clarity
Every project kicks off with an in-depth client questionnaire, market research, and my
personal creative strategy.
brand identity
My foundational branding package is so much more than just a logo. Upon completion of my 5-7 week timeline you'll be armed with these tools to launch a brand rooted in storytelling and strategy...
primary + secondary logo
brand Marks | Brand pattern color palette | font system | extensive brand style guide
collateral (2)
business card design
flyer design
postcard design
social media graphics
(etc.)
consulting + management
I will be your sounding board for all things design + strategy.
You have my 1:1 attention every step of the way, from in-depth concept presentations to systemized project management tools and ongoing email support for the duration of our timeline.
back to services >>
additional materials
With the foundation of your brand identity in place, we have the ability to create additional brand materials with ease. You let me know what
you need. Additional services/materials include:
magazine-style client guides
luxury property reports
luxury listing lookbooks
social media graphics
instagram storytelling
single property websites
etc.
I want you to own your business with confidence and cohesion across multiple channels. So while my focus is visual branding, for clients who want more, I am backed by a team of specialists to provide extra marketing support in other areas as needed.
My Creative Partners are professional, industry-savvy communicators I trust. They are available to assist you or your team with monthly blogging, press releases, Facebook management + ad strategy, etc.
click here for details.
Spotlight...
see the portfolio
"caroline is a force. i'm over the moon with the finished product.
...the value she's brought to my business identity is so much beauty. can't say enough good things about this experience."
She stands in a league all of her own.
Caroline's work as a designer is so refreshing for this industry.
(gina bourne, whiffin & wilson realtor)
how it works
01.
booking
Complete my inquiry form.
First things first...
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I'll send you my media kit and we'll jump on a call or chat over email. If we decide to move forward, you'll receive a contract to sign, followed by an invoice for the 50% deposit.
02.
discovery
+ strategy
We'll chat about your business and you'll complete an in-depth client questionnaire. Next we'll create a creative strategy outlining your brand's passion, purpose,
and target market.
Telling your story the right way...
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04.
refinements
+ delivery
We'll walk through any refinements to ensure you are satisfied with the end result. Once the project is finalized and all invoices are paid, you'll receive final digital files + an extensive PDF Brand Style Guide.
Preparing to
launch...
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Your lasting legacy in real estate begins now.
let's get started
Your industry is dominated by agent "big boxes" and quick-fix design solutions, but I'm stubbornly committed to doing things differently. My goal is always long-term value. So I don't cut corners, offer hasty 2-day turnaround times, or create just one piece of the branding puzzle without caring for the whole.
Great design takes time and heart. The results are always worth the wait. Simply put? The choice to work with me is about investing in a holistic, trend-resistant, personal brand for life. By doing the most valuable work up front, I give you tools to move forward with cohesion and ease, and a brand worth building on.
