For dear friends and successful Realtor partners, Linda and Susan, we created a luxurious yet heartfelt real estate brand designed for impact.
2020 / BALE | SINE GROUP
TONE:
classic-meets-modern
minimalist
concierge + bespoke
lifestyle
editorial
relational
In 2020, longtime real estate pros, Linda Bale and Susan Sine, announced their partnership as luxury Realtors serving the North Dallas area and beyond.
Our team was entrusted with every aspect of their rebrand, and the final outcome is something particularly beautiful, layered, proprietary: honoring both Linda and Susan's histories and personalities as professionals while pushing them forward into what's next.
The all-new BALE | SINE real estate brand was born from a place of equal strategy and vision, with an image reflecting deep core values and an iconic aesthetic to define our client's distinction in a busy market.
This story is one we are proud to share and delighted to make you a part of — welcome to the all-new BALE | SINE GROUP identity. Explore, enjoy, and stay awhile.
deeper meaning
After we finalized the brand strategy, it was clear that the aesthetic for the new BALE | SINE GROUP identity should be minimalist yet elegant, rooted in classic-meets-modern details and effortlessly luxe vibes.
The concept begins with distinctive primary and secondary logos, a symbolic icon, and curated typography as establishing pieces, growing from there via the thoughtful use of custom touches, marks, and patterns.
The leading serif typography reinforces a feeling of both expertise and elegance, integrating a handful of subtle custom tweaks that add intrigue while maintaining classic simplicity.
The symbolic icon is an abstract nod to both Linda and Susan's initials (a heartwarming talking point). Meanwhile, its graceful, minimalist-current shape evokes the idea of cupped hands — speaking to the nurturing or safeguarding of experiences and relationships within their empathy-driven business model.
The new identity is comprised of coordinating logos that work together in one flexible "suite," ensuring responsiveness at every touchpoint so the BALE | SINE name is clearly identified across applications. From signage to mailers, client gifting products to digital media and social posts.
Other distinctive supportive elements, like their lifestyle tagline and elegant handcrafted patterns, add depth and recognition to the aesthetic overall.
The refined color palette — featuring a signature Emerald color at the helm — breathes added strength and personality into the aesthetic, bringing the visual narrative full circle.
Overall, the compelling visual system for BALE | SINE GROUP seamlessly blends classic sensibilities with modern vibes to communicate something wholly bespoke to its owners.
Follow the journey and learn more about BALE | SINE GROUP below.
Susan Sine
"Linda and I have been working on several new implementation projects utilizing our brand, and with every turn we always come back to the amazing experience we had with you and its beautiful outcome. We constantly brag on you and your team."
"When we saw your work, we knew you delivered something special and we just HAD to have you. You didn't have just one linear style or obvious aesthetic, but a variety of clientele...all elevated, cohesive, high end, attention-grabbing.
"We couldn't look away. And now, what you've delivered is truly exceptional. We so appreciated that you took the time to learn who we are, and with great detail delivered our story on point in imagery. The emotional reaction it evokes has truly been everything.
"You promised, and way overdelivered. In an industry that is saturated with the 'typical' and 'ordinary,' it was our mission to differentiate ourselves. With our new brand, we can deliver."
- Susan Sine
