Let's finally redefine what "real estate marketing" means, shall we? You think differently, and so do we.
BLUEPRINT is a contemporary branding studio with a focus on identity, content, and experience. Through strategy and story, empathy and design, we craft brands for the modern Realtor that stand out.
Our client stories speak for themselves: agents who once settled for low confidence, outdated marketing templates from big brokerage mills, and late nights spent ugly crying into their vodkas because they didn't have quality materials for big-ticket listing presentations the next day (real agent, true story).
Their brands tell high-end stories. Their presentations compete with sophistication in crowded markets. And their confidence shines in visual excellence at every touchpoint, as unique as their legacies in the making.
Blending a modern approach with old-fashioned processes, acting as creative companions to our clients at every phase, we create the cohesive visuals, content, and foundational strategies you need to boost your confidence + profit.
Sound like a fit? Let's begin.
Our services begin with branding as the foundational base for Realtors looking to tell their stories the right way.
In an industry that has become increasingly “big box” in its approach to agent identities, we craft full brand suites built on the foundation of who you are + what sets you apart.
Secondary marks, brand icons, typography styling, color palette, textures and more will be compiled into a helpful brand guide your company can refer to moving forward. With this brand "foundation" in place, we then have the ability to create additional branded print/digital products, including specialty items like magazine-style Buyer and Seller Guides, with ease.
initial consult with Caroline
brand patterns + textures
2 collateral items
Please inquire for details.
Content: the way you succeed in lead nurturing, search, social media, email and outbound marketing. It’s what works.
Writing great copy is a bit of a lost art, but we live and breathe it. Our team is comprised of creative writers, former journalists and copywriters. Driven by story, we think about every word and every bit of punctuation.
Optimizing your content for search engines is important, especially in the real estate space, but so is saying something compelling and thoughtful. We do both.
“about me” bio
brand launch campaigns
media relations + pitching
content strategy calls
Per project; inquire for details
The work and mission of BLUEPRINT is so refreshing for the real estate industry.
Caroline and her team stand in a league all their own.
Your industry is dominated by agent "big boxes" and quick-fix design solutions, but we are stubbornly committed to doing things differently. Our goal is always long-term value. So we don't cut corners, offer hasty 2-day turnaround times, or create just one piece of the branding puzzle without caring for the whole.
Simply put? The choice to work with us is about investing in a holistic, trend-resistant, personal brand for life. Our exact workflow varies per project, but is always centered around smooth systems, our ongoing support, and your unique project goals. Below is a quick overview of what to expect in working with us.
Whether you are collaborating with us on your visual identity or editorial content, we'll play with a variety of directions up front + rely on research to deliver the most succinct solution for your brand. Our presentations walk you through the rationale, step by step.