Real Estate Direct Mail Marketing Templates

 Real Estate
Email Marketing Templates

THE BLUEPRINT DIRECT MAIL STACK

12-Touch Campaign:

BUILT IN CANVA

12 Beautiful, Engaging  Direct Mail Templates for Time-Crunched Real Estate Pros

Meet your new on-brand toolkit for delivering your most STAND-OUT marketing stories in print (and escaping the trash bin): our Direct Mail Stack gives you 12 sophisticated, stress-free templates to spread across a year of touchpoints, without overloading your marketing plan or budget.

  • Industry-Leading Designs
  • Fresh, Relational Content Themes
  • Effortless Editing Simplicity
  • Fonts + Stock Photos Included
  • Completely Customizable in Canva

WHAT'S INSIDE THE STACK?

12 Fully Designed Direct Mail Templates, INCLUDING:

"Hi Neighbor" Nurture Series (Six Postcards)

Think of these as your "Anti Average Agent Postcard Series," made to defy salesy mailer norms. These six postcards are eye-catching + lifestyle-driven, showing your brand at its relational best while being fun + memorable in the mailbox:

01.    "MEET THE REALTOR" POSTCARD
02.   SEASONAL EVENTS POSTCARD
03.   MY TOP 3 BOOKS POSTCARD
04.   MARKET UPDATE POSTCARD
05.   MY TOP 3 RESTAURANTS POSTCARD
06.   Seasonal RECIPE POSTCARD

local Living Mailer (A4 Trifold Brochure)

Position yourself as your city concierge and stand out with truly custom content — this brochure packs a punch by sharing not only your fave local spots, but your local knowledge + professional value.

Market Report Mailer (A4 Trifold Brochure)

Can market reports be...sexy? We say yes. Nurture your sphere with a beautiful, personalized report mailer that tells them everything they need to know + nothing they don't, along with a clear call-to-action.

Booklet Mailer (Letter Size, 8 Pages)

Showcase your newest listing, expert insights, personal story and more with this pro, polished booklet mailer — 8 pages / 4 spreads of beautiful magazine layouts will seamlessly covert to the content of your choice. 

Gratitude / Newsletter Mailer (A4 Trifold Brochure)

This “no sales-speak” monthly mailer will help you deliver wholesome, authentic messaging that puts your audience first. Use this as a general newsletter template or as a seasonal, personal “gratitude letter."

Realtor Welcome Mailer (Letter trifold Brochure)

This is your newest stylish, pocket-sized introduction to your real estate story, value proposition, and service offerings. Include a QR code linking to your Realtor Welcome Guide + and a strong, warm call-to-action.

Client Case Study Mailer (Letter Trifold Brochure)

The case study brochure makes a bold, elegant pitch for your home buyer or listing services, but reads like a story: who you helped, the specific challenges surmounted, and winning results achieved.

Please Note: There are no refunds or exchanges on digital products. All sales are final. By purchasing the product you agree to our TERMS HERE.

-Jenn Jenkins

“Having a template Stack like this—versatile, intentional, and done for the whole year — is a game changer. It gives us a human edge over the usual ‘Just Listed/Just Sold’ noise, and makes our print mail actually mean something.

BLUEPRINT consistently delivers next-level content for agents who aren’t chasing quick fixes, but are focused on building a strong brand that truly reflects their value.”

ARIZONA REALTOR  |  @YOURPHOENIXHOMEGIRL

A STACK DESIGNED TO STAND OUT

What Makes It Special

000

COMPLETELY CUSTOMIZABLE TEMPLATES

FRESH, DESIGNER-MADE STYLE THAT STANDS OUT

PENTHOUSE
QUALITY, TOWNHOUSE BUDGET

UNIQUE BUILT-IN CONTENT THEMES BANISH "BORING"

Welcome to on-brand creative freedom, adaptable from top to bottom — fonts + colors + more.

It's giving cool-agent vibes. Our clean, high-impact, editorial designs are made to pop out of mailboxes.

So you can deliver a polished POV, compelling insights and relevant lifestyle content that converts.

Enjoy our pro agency-level, designer-made template designs at a fraction of the cost of custom.

BTW, THE DATA SPEAKS FOR ITSELF:

> Over 90% of direct mail is read + opened, a response rate up to 9x higher than email.

Direct Mail

isn't

Dead

> 70% of Americans believe that mail marketing is more personal than the internet. 

>  Marketing campaigns marrying direct mail  with digital media see a 118% lift in response.

(Source: Association of National Advertisers)

(Source: Gallup)

(Source: Merkle)

Turns out the only thing that looks like a BLUEPRINT template is a BLUEPRINT template. (No really — we checked.)

THE BLUEPRINT DIFFERENCE

CHLOE POWELL, VIRGINIA REALTOR

CAIT BERRY, INSIDERS REALTY

GUY CHRISTIE, VANCOUVER REALTOR

KEVIN LAM, VANCOUVER REALTOR

Our templates are agent cult-favorites for a reason: they give you POSITIONING that is intelligent, content PURPOSE that is useful, and brand PRESENTATION that is beautiful, thoughtful and brave.

Radically excellent resources like ours shine a bright light on your worth as a Realtor who cares – just as surely as mediocre resources drain valuable energy away from your brand.

If you want to win in this age of Real Estate Marketing Crap, you have to build something precious.

That’s why we’re giving you our unrivaled Direct Mail Marketing Template Stack built in Canva — so you can win easily, stop spending hours trapped in design + content fatigue, and hit PRINT on sexy, strategic media that finally stands out (that people love to read).

See the Direct Mail Stack BEHIND THE SCENES

WATCH CAROLINE'S bts DEMO

Use them in all your media, print + digital — market updates, listing promos, client guides, social graphics. If you’re tired of the basic-BLEH, clip-art-style real estate graphics out there, go ahead and put our in-house illustrator (Christine, she's the best) in your back pocket instead. She sketched all 20 icons by hand. You’re welcome.

SOMETHING ELSE FOR YOU

Your purchase of the Direct Mail Stack also includes a set of 20 hand-drawn illustrative icons, exclusive to real estate marketing.

FREE
BONUS

12 MONTHS of unique, trust-building touchpoints. ZERO     content fatigue.                                 

12 MONTHS of unique, trust-building touchpoints.
                              

ZERO
content fatigue.                              

(No-brainer.)

THE DIRECT MAIL MARKETING STACK FOR REALTORS

Frequently Asked Questions

How do I customize the mailer templates?

Our Stack of direct mail templates are built exclusively for the Canva platform. Canva is possibly the most easy, user-friendly design software out there. (Your Grandma could use it; without your help.) To upload your own brand fonts to the templates, you'll need Canva Pro.

How do I print my mailers after customizing in Canva?

All 12 mailer templates are created in traditional sizes (5x7" postcards, A4 landscape brochures, and Letter size for the trifold brochures + catalog mailer) for stress-free printing through the printer of your choice. For online printers, our top recommendation is Smartpress: they have a wide variety of paper + binding options, incredible customer service, and truly high quality products.

Can these templates be adapted for other print materials?

Yes! Like all of our for-Canva products, the Direct Mail Stack templates are fully customizable and can be tweaked in any way to fit your unique marketing needs + vision. Adapt them to client education print materials, open house / event handouts...anything + everything your Realtor marketing needs printed.

What can I customize about the templates?

Everything! Your marketing, your rules. Change the text, fonts, colors, layout design, images, alignment. Add your brand logo, headshot, social media handles, and QR codes for retargeting or linking to your client guides. With just a few quick clicks in Canva, you'll make each template your own. If you want to utilize what's already built into the templates, the fonts + high-res stock imagery are included.

Do I really need this? I'm not sure I can stay consistent with mailers.

Consistency struggles are born of two things: A) design + content fatigue (not knowing what to send that’s effective) and B) committing to TOO many touchpoints at once. 

The Direct Mail Stack keeps it simple. 12 essential templates give you exactly what you need to stay consistent long-term, with nothing extra to strain your marketing budget or headspace. 

And what if you actually stood OUT with your campaign this time (or for the first time)? Instead of the typical agent mailer approach, we’re giving you a radically fresh twist on “marketing mailers” — actually interesting, beautiful, personal lifestyle content for delivery to your most loyal sphere.

You won’t have to reinvent the campaign wheel every year, either. Our designs + built-in content themes are endlessly versatile, so you can simply “rinse-and-repeat” from year to year.

How will I access the Direct Mail Stack designs?

Your instant download template Stack will be delivered to your Inbox immediately after purchase. Click on the email design of your choice in the Download PDF, then sign into your Canva account to access the design immediately. Customize away!

How do I pair something like this with digital marketing?

Hard data proves that mail and email marketing together achieve better results than either of those mediums do alone. In a world where people are overwhelmed by chaotic Inboxes — and can easily hit DELETE on an email from you before they even open it — direct mail makes a tangible, personal impact. 

For an effective multi-channel approach, we recommend pairing our Direct Mail Stack with our Email Marketing Stack — in fact, we designed them to be used in tangent. Both Stacks use the same design approach + similar content themes for ultimate consistency and brand reinforcement.

I'm a Marketing Manager/Creative. Can I use this for clients?

This product is licensed for personal / single usage only and cannot be shared, resold or distributed (fully or partially) in any way. If you are a contractor/employee for a real estate person or entity, and wish to utilize our designs, your client must purchase the Direct Mail Marketing Stack separately. 

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