The secret ingredient is how you make them FEEL.

Panera realized it wasn’t just about bread. There’s something here for you, too >

Realtors, if you want to win hearts, don’t sell things.

Tell stories.

On my dining room table, there’s a handful of Paw Patrol coloring pages strewn about, and orange Crayola markers, and a plate of half-eaten toddler pancake breakfast. A still life slice of my life this morning with the 3-year-old. I have a sudden idea for a new business blog post. Can’t find my legal pad. Desperate […]

Recently I shared some really helpful tips (you all raved about it, at least) on how to gather better referrals from your favorite buyer and seller clients.  It only felt right to follow that up with tips re: how to gather better REVIEWS, too, because everyone needs excellent social proof and some stats just can’t be […]

Go ahead, scroll down and swipe the good script stuff from us >>

If your brand and service approach doesn’t represent anything specific?

Then what your clients are “buying” doesn’t much, either.

It’s time for a heart-to-heart about defining a very clear, unique value proposition for your real estate brand.

Today we’re sharing some tips to help pluck you from needless market invisibility, AND make you more sales, if you really read + apply.

Frequently, we get lost in the nitty-gritty of the daily operations, and forget that we’re ALL poster children for something—

Whether we actually told that story to the market or not.