Sometimes I’m on the phone with Realtors describing their branding woes, and I hear them say things like, “I’m just not a marketer. I’m a people person and I care about the relationships,” when talking about their service. It’s a noble yet tricky statement. What I notice is the minimization, even embarrassment at times?, around “marketing” as […]

These objections are essentially marketing folklore in Realtorland — the untrue stories that refuse to die because real estate branding is a tough world to define, let alone navigate.

It’s all about *the power of the P.S.* in your marketing emails to create conversion.

Let’s play a game, and give your real estate service pitch a complete 180 strategy makeover while we’re at it.

Turns out there’s a big catch with the Typical Realtor Marketing Approach…

If you can build trust with one tiny offer first, everything else will follow.

While the design of your website might be the key to trust, the copywriting of your website is the key to CONVERSION.

When you say and do what your competitors are unwilling to say and do, therein lies the differentiation.

If you do this right, your personal brand is the one thing your competitors can’t swipe.

We shop with our hearts, not our heads.