*Positioning* matters far more than niching. Nail your positioning and your niche will take care of itself.

How do you use past client stories as the conduit for selling belonging to the buyers and sellers who are most interested in believing the story you’re telling?

In great big crowed spaces, the littlest things matter most to standing out.

How do you become the “lifestyle real estate brand” you’ve always wanted to be?

People will not buy your WHY in real estate if you don’t get this right first…

Might not be easy, but beating Status Quo in your real estate marketing may be the most important victory of your track record.

Anchoring is a powerful tool we can use to help our potential clients “arrive at the answer themselves” and decide to like, choose, and trust us. 

Realtors, if you want to win hearts, don’t sell things.

Tell stories.

Let’s kick things off with a little friendly agent networking. There’s a guy we need you to meet.

Recently I shared some really helpful tips (you all raved about it, at least) on how to gather better referrals from your favorite buyer and seller clients.  It only felt right to follow that up with tips re: how to gather better REVIEWS, too, because everyone needs excellent social proof and some stats just can’t be […]