Yesterday on the ‘Gram, we shared a handful of custom brand patterns we’ve created for our Realtor clients and their brands.
Purely for the heck of it, we shared them mocked up as – wait for it – fabric swatches.
(I know, we’re so cool and design-minded, right?)
But really, if your RE brand isn’t supported by a suite of custom patterns that look very designer-pillow-worthy on a soft cotton swatch…
We humbly propose that you’re missing out.
Here’s a peek:
In response to the post, a few followers popped into my DM’s to ask HOW patterns should actually be used in a brand, and why they matter.
“So these are super pretty, but what would I actually do with a brand pattern?”
“Doesn’t flat color work just as well to add interest and personality in marketing pieces?!”
Great questions, all part of a larger discussion for another time. But for now, it’s helpful to know that high quality brand patterns (meaning ones that are strategic, legible, and versatile) are WAY more valuable — and WAY more fun, in application — that you may think.
This is because patterns are magnets for the brain.
We humans are constantly seeking order in the chaos; patterns are a language of communications that we can’t help but seek out and be satisfied + comforted by.
That’s why patterns are key to brand recognition and consistency.
A word on the street is that a consistent brand image can increase sales revenue by up to 23%. (DemandMetric)
If you want to make 23% more money, then get consistent.
Brand patterns really help.
Here are a few more inspirational pattern examples, from our clients and their RE brands, in no particular order of oooo, that’s pretty:
Really, patterns have been a signature branding device for decades, but we can also thank Instagram for a bit of a brand patterns renaissance over the past couple years.
The world is being styled to be social media-friendly, and brands are leading the way.
Here at BLUEPRINT, we love using patterns to elevate real estate brands that are as memorable as they are versatile.
You see a lot of “slick and stark” in real estate, particularly among the brands wanting to differentiate themselves as “luxury.” Patterns can bridge the gap – they add personality and warm notes that evoke emotion.
Structured or geometric compositions…
Playful or random..
Organic and nature-inspired…
The options are limitless.
Here are some practical ways our Realtor clients put their custom patterns to use in print + digital marketing to expand brand story, cohesion, and curiosity:
Hope this was helpful to you —
P.S – What’s BLUEPRINT, again?
We’re a gaggle of designers, writers, and creatives on a mission to change the branding narrative in real estate.
We offer a signature branding service and the industry’s most elegant and high-converting digital products to help modern, stylish Realtors do three things:
➝ Communicate their worth;
➝ Become the obvious choice;
➝ Tell the right stories to stand out + SELL more.