Yesterday on the ‘Gram, we shared a handful of custom brand patterns we’ve created for our Realtor clients and their brands.

Purely for the heck of it, we shared them mocked up as – wait for it – fabric swatches. 

(I know, we’re so cool and design-minded, right?)

But really, if your RE brand isn’t supported by a suite of custom patterns that look very designer-pillow-worthy on a soft cotton swatch…

We humbly propose that you’re missing out.

Here’s a peek:

In response to the post, a few followers popped into my DM’s to ask HOW patterns should actually be used in a brand, and why they matter.

“So these are super pretty, but what would I actually do with a brand pattern?”

“Doesn’t flat color work just as well to add interest and personality in marketing pieces?!”

Great questions, all part of a larger discussion for another time. But for now, it’s helpful to know that high quality brand patterns (meaning ones that are strategic, legible, and versatile) are WAY more valuable — and WAY more fun, in application — that you may think.

This is because patterns are magnets for the brain.

We humans are constantly seeking order in the chaos; patterns are a language of communications that we can’t help but seek out and be satisfied + comforted by.

That’s why patterns are key to brand recognition and consistency.

A word on the street is that a consistent brand image can increase sales revenue by up to 23%. (DemandMetric)

If you want to make 23% more money, then get consistent.

Brand patterns really help.

Here are a few more inspirational pattern examples, from our clients and their RE brands, in no particular order of oooo, that’s pretty:

Really, patterns have been a signature branding device for decades, but we can also thank Instagram for a bit of a brand patterns renaissance over the past couple years.

The world is being styled to be social media-friendly, and brands are leading the way.

Here at BLUEPRINT, we love using patterns to elevate real estate brands that are as memorable as they are versatile.

You see a lot of “slick and stark” in real estate, particularly among the brands wanting to differentiate themselves as “luxury.” Patterns can bridge the gap – they add personality and warm notes that evoke emotion.

Structured or geometric compositions…

Playful or random..

Organic and nature-inspired…

The options are limitless.

Here are some practical ways our Realtor clients put their custom patterns to use in print + digital marketing to expand brand story, cohesion, and curiosity:

Hope this was helpful to you —

P.S – What’s BLUEPRINT, again? 

We’re a gaggle of designers, writers, and creatives on a mission to change the branding narrative in real estate.

We offer a signature branding service and the industry’s most elegant and high-converting digital products to help modern, stylish Realtors do three things:

➝ Communicate their worth;

➝ Become the obvious choice;

➝ Tell the right stories to stand out + SELL more.

We love new friends, so hop on our email list for more value content, take our wildly popular real estate personality quiz, or follow us on The ‘Gram to join the family.