We think we’re fooling other people, when really we’re just fooling ourselves.

Don’t make stuff with your marketing. Make meaning.

If you want to stop the Kool-Aid and start to sound different — more relatable, more trustworthy, less surface, less bullshitty — you need to learn to spot it first.

Let’s play a game, and give your real estate service pitch a complete 180 strategy makeover while we’re at it.

Turns out there’s a big catch with the Typical Realtor Marketing Approach…

If you can build trust with one tiny offer first, everything else will follow.

AKA, what the big NAR settlement means for your real estate brand…

While the design of your website might be the key to trust, the copywriting of your website is the key to CONVERSION.

When you say and do what your competitors are unwilling to say and do, therein lies the differentiation.

We shop with our hearts, not our heads.