Offering a killer client experience to your buyers and sellers isn’t something you save for when you hire a VP of Client Success, or a coach to tell you what to fix. It’s for right now.

Through my work in the real estate space, I’ve run into two metaphors that Realtors and teams seem to use every day, so deeply ingrained in their psyches that I’ve stopped thinking of them as metaphors at all. …

Business naming can be a tough topic, and I have quite a lot to say about it, because it’s deeply tied to the branding process for so many Realtors.

If you’re looking for some truly PRACTICAL + actionable tips that you can apply to improve your real estate website this week — this is for you.

We may have already hit the LAUNCH button on our new Editorial and Instagram Management services for Realtors last week. But why stop the fun there? Today we’re sitting down with Creative Director, Caroline Dominguez, to take a deep dive into her perspective from the pilot seat — her take on what the new BLUEPRINT […]

Continuing our series of BLUEPRINT team member Q&A’s, today we are excited to be chatting with our Instagram Account Managers, Frank and Xanthe Appleyard—a creative husband + wife duo out of Ontario. (Affectionately referred to as “X + F” by the rest of the team.) Pour yourself a cup and settle in for a fun […]

Creative Director + Lead Designer Caroline Dominguez Talks Transition from One-Woman Branding Studio to Expanding Services It all started with a bright blue briefcase. I was a Keller Williams Realtor, taking a sharp turn into a new industry outside my journalism and graphic design experience; and I was eager to make my mark. I made […]

The holiday season came in hot and left just as quickly, and now it’s on to budgets, goals, and projects. I’m super serious about using the right tools to keep my clients happy and my small business running smoothly—and I know the rest of you are, too. Here, I have compiled a list of my […]