JOYFUL. ARTFUL. AUTHENTIC.
For Phoenix Realtor, Jenn Jenkins, our objective was clear: build an identity + story reflecting her commitment to "downright delightful" real estate experiences, marrying uncommon creativity with expertise along the way.
Jennuine Living is more than a real estate business: it's a signature story of relationships and resilience, many years in the making.
When Jenn closed the doors on her home decor business in 2008, she felt lost, unsure of what came next — so she took a chance on real estate school. What followed was an adventurous season of growth and change that ultimately flourished into a thriving career.
After over a decade in business, Jenn felt ready to pour her heart and history into a rebrand that not only told the story of homes and people who fill them, but fully articulated her own narrative. We were thrilled when she asked us to help bring her vision to life.
Our brand design for Jennuine Living reflects Jenn’s ability to make her clients not only embrace their biggest moves, but joyfully celebrate them.
Custom throwback typography for the Wordmark feels both endearing and established: through seamless connections, graceful contrast and tasteful flourishes, its letterforms capture the essence of classic calligraphy with a bold modern twist.
BRAND IDENTITY
Hand-drawn illustration plays strongly into brand suite, showcasing Jenn's personal artistic sense and adding layers of texture + interest to all marketing media.
ARIZONA POPPY EMBLEM
The Poppy Emblem is an iconic illustrative moment within the brand. More than just a symbol of Arizona’s beauty, it speaks to a lighthearted ethos that isn’t afraid to show a little sass.
We wanted to achieve a more daring illustrative feel than the typical soft vintage floral, so we leaned on a linocut / woodcut technique and exaggerated the Poppy's shape for playfulness. Linocut is an old art form: the artist “cuts away “from the composition to create a final image that is bold and stamped-like, without sacrificing the precision of smooth lines and texture.
LANDSCAPE ILLUSTRATION
We dubbed Jenn's landscape artwork, “In the Valley of the Sun,” a fitting tribute to her Phoenix region in all its organic spectrum — the bold and diverse ecology, translated with a touch of something intentionally folksy + whimsical.
Stylistically, we wanted to channel fun-loving aesthetic capabilities of post-impressionism and fauvism. The final landscape reflects stained-glass inspired imagery, achieved by layering textured oil paint over a wash of acrylic. We nod to the brand's Poppy Emblem within the field as well for a delightful visual storytelling "wink."
The illustrations work in synergy with a collection of other whimsical graphic elements — from supportive badge marks to a stand-out Monogram Icon — to reinforce the brand promise of care and inspiring personal connections.
"After 15 years in real estate, I knew I had a story — but my brand was a hodgepodge of templates, trends, and borrowed ideas that didn’t reflect who I am or how I serve. Now, I have a polished, personal, and cohesive brand that’s infused with meaning.
"My partnership with BLUEPRINT like a jolt of inspiration, exactly what I needed to elevate my business and tell my story in a way that actually stands out. From the very first conversation, I knew I was in the hands of a team who gets it — the heart, the strategy, the beauty, all wrapped into one. ...
KIND WORDS
"Every step of the process was first-class. BLUEPRINT doesn’t hand you fluff. They dig deep, listen, research, and ask the kind of questions that pull out the real magic behind what you do.
"You’ll walk away with a brand that feels like a mirror—reflecting back the impact you’ve made, the heart behind your service, and the kind of experience your clients actually have with you.
You don’t just get a brand; you get a whole new way of showing up."
JENN JENKINS, FOUNDER
On the messaging side of Jennuine Living, we interviewed both Jenn and her real estate clients to strategically write her brand mission + promise statements and personal agent story, while developing other key voice + values copy as the foundation for all future marketing within the business.
STORY & MESSAGING DEVELOPMENT
Clear, engaging copy speaks to the brand’s purpose and the unique needs of current and prospective buyers + sellers. And, like any brand made with meaning, it invites heartfelt conversation and relationship.
The brand design and messaging for Jennuine Living come beautifully to life in a variety of custom print pieces, branded client guides from our studio Shop, and fresh digital templates.
MARKETING COLLATERAL
And while the final result makes a big impression, we love how the smaller details feel like the company's own subtle yet recognizable shorthand — moments of timeless charm, sophistication and delight to carry Jenn's story confidently across brand touchpoints.
Combining vintage inspiration with modern versatility, the reimagined Jennuine Living real estate identity provides its founder with a fully flexible, integrated system. A new voice + visuals together celebrate a joyful, energetic brand driven by the power of connection.
