Coastal, Free-Spirited Real Estate Brand

Great personal brands tell great stories, and for Realtor Katy Galloway, the narrative has always centered around one thing: love of place and an endearing, deeply-rooted honor for its people. Bringing this identity to life was a journey of discovering Katy’s free spirit and passion for Southern Maryland. Distinctive iconography, color, and honest storytelling are the hallmarks of this timeless, coastal-bohemian real estate brand.

To begin with, Katy’s Wordmark is centered around a simply minimal, casual serif typeface. Fluidity achieved through customized letterform designs establishes an effortlessly stylish tone evoking the coast. Graceful curves paired with clean, confident serifs marry to shape a uniquely vintage integrity.

We continue the storytelling through powerful use of iconography and authentic artwork within the Galloway brand. For this dedicated SOMD Realtor, “painting a picture” of the coast became effortlessly illustrative. The Great Blue Heron, seen iconically throughout the region, is an instant centerpiece. Supplied in two versions, these hand-draw, custom illustrations serve distinct purposes: they lend ultimate flexibility to small and large scale contexts both. The Heron icon pairs with a timeless landscape painting for one of Katy’s supportive brand patterns, together comprising a proud visual tribute to the best symbols of Southern Maryland.

The color palette and supporting typography all follow the same intention, creating a relatable and natural representation of SOMD and the Realtor herself. Versatile, coastal neutrals pair beautifully with the rich Emerald and Raw Leather tones, while a robust suite of marks and patterns round out this approachably stylish brand that presents with all the elements needed to create a lasting impression.