People will not buy your WHY in real estate if you don’t get this right first…

Anchoring is a powerful tool we can use to help our potential clients “arrive at the answer themselves” and decide to like, choose, and trust us. 

Understanding what makes your offer a “must have” painkiller versus a “nice to have” vitamin is the key to successful marketing.

Panera realized it wasn’t just about bread. There’s something here for you, too >

Let’s kick things off with a little friendly agent networking. There’s a guy we need you to meet.

Go ahead, scroll down and swipe the good script stuff from us >>

It’s time for a heart-to-heart about defining a very clear, unique value proposition for your real estate brand.

Today we’re sharing some tips to help pluck you from needless market invisibility, AND make you more sales, if you really read + apply.

with marketing copy that is so strategic and personalized, interesting and brave, it makes an offer that does the selling FOR you.

I’ve been waiting for the right time to share this, and today’s the day. Straight to the good news: My sister, Emilie Plowman, has officially joined the BLUEPRINT team as our newest copywriter, and nothing has ever made more sense. It all started last year in a crowded coffee shop, over a shared blueberry scone […]