For Evan Stahl and his all-male team, I created a fresh interpretation of a classic approach: a brand identity combining manly, handcrafted elements with a refined + daring edge.

One especially stand-out element that emerged in the creative process was the custom map pattern (I know, it absolutely steals the show). The map incorporates some notable geographic landmarks of the historic Texas town, Fredericksburg, where Evan does business, including the street where his team's office is located.

My husband and I honeymooned in Fredericksburg and the place has always held a special place in my heart. The town feels both modern and historic, striking a balance between fine Texas hospitality and old German traditions. I wanted the Stahl Group Realty brand to be a seamless extension of that feeling: like a stroll down old, historic Main Street, but with a unique aesthetic twist all its own. 


the brand in three words...

classic. manly. crafted.

- Caroline