Jane Schmidt is a Houston Realtor who wanted a custom brand highlighting her upscale sensibilities, without sacrificing the down-to-earth, Texan-friendly approachability that marks her service. We wanted to infuse the fabric of her visuals with an ever-so-slightly eclectic feel -- something natural, effortlessly chic -- to brand the aesthetic as distinctly hers. Distinctly "Jane."

Every little detail shines here, particularly in terms of the decorative serif typeface on display. More than just a pretty face, the character-full logotype is positional for the rest of the visual family, featuring many custom touches to graceful, fluid letterforms that help elevate the brand story into something entirely unique. This handcrafted logotype in combination with supportive marks, a custom tagline, and a sophisticated earthy palette, serves as the focal point for Jane's elegant identity.

The brand overall is a true reflection of her approach to real estate: attention to detail, quality communication, and thoughtfully crafted experiences.