A Realtor out of San Diego, CA, Kelly came to us at a pivotal time in her business: after closing the chapter on a longstanding business relationship, she was stepping bravely into a fresh chapter as a professional, and sought a new brand to match.

For Kelly, we created a meaningful coastal story without utilizing the overused or cliche. Expansive patterns, hand touched details and a simple yet crafted tone depict her community with ease, encouraging her audience to find their place in her unique location and brand experience.

Distinct, softened letterforms create a minimalist aesthetic that translates easily across platforms. Playful supportive marks tell a story about location and mature professional experience. Meanwhile, the brand's leading muted, natural tones pair beautifully with the "pop" of Rust color for depth and grounding.

Overall, a variety of custom elements converge to expand the visual language of the Kelly Coleman Homes system, adding playful, personal touches to this authentic brand.