Welcome TO THE

Caroline here. This morning over breakfast I pulled out my phone to find a saved Note of addresses, and came across a flurry of other Notes “on business” that I’ve jotted down over the last few months over random times. Coffee times, commute times, evening-walk-in-the-neighborhood times. What follows is the synthesis of those notes, which […]

with marketing copy that is so strategic and personalized, interesting and brave, it makes an offer that does the selling FOR you.

I’ve been waiting for the right time to share this, and today’s the day. Straight to the good news: My sister, Emilie Plowman, has officially joined the BLUEPRINT team as our newest copywriter, and nothing has ever made more sense. It all started last year in a crowded coffee shop, over a shared blueberry scone […]

Offering a killer client experience to your buyers and sellers isn’t something you save for when you hire a VP of Client Success, or a coach to tell you what to fix. It’s for right now.

Pro photos sell your personality, drive traffic to your online home, and make your audience feel the soul of your brand. They’re a non-negotiable.

Through my work in the real estate space, I’ve run into two metaphors that Realtors and teams seem to use every day, so deeply ingrained in their psyches that I’ve stopped thinking of them as metaphors at all. …

Business naming can be a tough topic, and I have quite a lot to say about it, because it’s deeply tied to the branding process for so many Realtors.

Let’s talk Instagram captions + content scheduling. I recommend preparing 12 days worth of content at a time for your Instagram to keep things fresh +timely, while still bulk scheduling so there is an intentional narrative woven throughout…

If you’re looking for some truly PRACTICAL + actionable tips that you can apply to improve your real estate website this week — this is for you.

Very simply: with years of experience working with Realtors on bespoke branding and content, I saw a void in the realm of truly beautiful client experience materials exclusively for real estate pros.