Today is an exciting day here at BLUEPRINT, as we have the opportunity to chat one-on-one with Brett Tubbs, our new Editorial Manager at the studio. Based in Virginia, Brett worked extensively in the journalism + PR world before copywriting her way into the heart of BLUEPRINT. Let’s just say that our admiration for her […]

Creative Director + Lead Designer Caroline Dominguez Talks Transition from One-Woman Branding Studio to Expanding Services It all started with a bright blue briefcase. I was a Keller Williams Realtor, taking a sharp turn into a new industry outside my journalism and graphic design experience; and I was eager to make my mark. I made […]

The holiday season came in hot and left just as quickly, and now it’s on to budgets, goals, and projects. I’m super serious about using the right tools to keep my clients happy and my small business running smoothly—and I know the rest of you are, too. Here, I have compiled a list of my […]

Despite my (obvious) love for design, I am also a former journalist and writer by training. The power of storytelling is extremely important to me, a focal point of everything I create. My love for excellent content often leads to chats with my clients about—you guessed it—how to communicate the strategy + story behind their […]

Molly Miller is both my friend and past client—in fact, she’s one of the first Realtors I connected with in my creative journey as a brand designer for this industry. She’s a luxury-focused agent in New Hampshire and the founder and owner of Mountainside Properties, a private, boutique-like agency that “handles real estate differently.” More […]

When I am beginning a new project, my clients often ask why I provide so many different designs and what “best practices” are for using them. I realize that not every term I use with my clients has an obvious meaning. So in an effort to demystify some commonly used terms here at BLUEPRINT (or […]

Social media has changed the landscape of real estate marketing more than ever before, which is why I always encourage agents to prioritize the visual appeal of their businesses. You can’t skimp on the excellence of the images you put out to the world. They inherently reflect the excellence of your brand. Agents, you need […]