When I’m talking to Realtors about their personal branding, a question that often arises is whether or not agents should separate their business profiles from their personal ones on social media. What they’re really asking is the Big Hairy Question… Just HOW large should I loom in my work without smothering the audience, or feeling […]

Let’s talk about storytelling in your real estate marketing, but make it actionable + no-fluff. I’m going to show you a real-life, stunning-in-its-simplicity example of marketing storytelling done well. Then I’m going to steal that exact same copywriting and apply it to real estate. (Same as I did, equally as brazenly, when I poached this campaign […]

Today as I sat down to write this email, I realized that much of my recent writing has been, technically, stealing. Last month in your Inbox, I stole a fabulous example of marketing storytelling from HEY and applied it to real estate. (You all loved that one.) Of course there’s more. I’ve been known to poach the Panera Bread […]

Caroline here. Today I want to share a quick rumination (more like a random collection of cautions, Post-It Note style?) on renaming your real estate business. Despite the fact that renaming is not an exercise our studio offers, I talk about business names plenty with the Realtors who engage us or reach out to poke more […]

Sometimes I’m on the phone with Realtors describing their branding woes, and I hear them say things like, “I’m just not a marketer. I’m a people person and I care about the relationships,” when talking about their service. It’s a noble yet tricky statement. What I notice is the minimization, even embarrassment at times?, around “marketing” as […]

for most real estate companies, the visual side of their communication is the last thing they consider. (If they consider it at all.)

This is not the blog post I’d planned to write today. Originally I’d scheduled myself to write about email marketing in your real estate business. My outline contained four big points that likely would have required close to 1,500 words to articulate the right, juicy way (you know me). Then I had a surprise exchange with a […]

These objections are essentially marketing folklore in Realtorland — the untrue stories that refuse to die because real estate branding is a tough world to define, let alone navigate.

My Mom likes to say that when I was a baby, as soon as I learned to walk, I ditched all that and just continually RAN— And that’s how these last 7 years in business have felt. Fast run from day one, very little walk. We’re coming up on the yearly anniversary of our company […]

Last week I had a chat with a Realtor + client, M, from Washington. She wanted advice around messaging and more specifically, a tagline for her team. I’ve written about taglines before. It’s filed in the folder, “Marketing Things Realtors Needlessly Agonize Over.” As I talked through things with M, what emerged was the idea of moderating […]