My Mom likes to say that when I was a baby, as soon as I learned to walk, I ditched all that and just continually RAN— And that’s how these last 7 years in business have felt. Fast run from day one, very little walk. We’re coming up on the yearly anniversary of our company […]

Last week I had a chat with a Realtor + client, M, from Washington. She wanted advice around messaging and more specifically, a tagline for her team. I’ve written about taglines before. It’s filed in the folder, “Marketing Things Realtors Needlessly Agonize Over.” As I talked through things with M, what emerged was the idea of moderating […]

What if this was actually a big, fat real estate business MYTH — that personal relationships lead to effective selling?

There’s a handy little framework I use when talking to Realtors who are considering hiring our agency to rebrand them — and you can use it in your closing opportunities with buyer and seller leads, too. Some might call it a “sales tool,” but that verbiage makes me grimace. Because the lexicon of sales cliches […]

It’s all about *the power of the P.S.* in your marketing emails to create conversion.

We think we’re fooling other people, when really we’re just fooling ourselves.

Don’t make stuff with your marketing. Make meaning.

Let’s play a game, and give your real estate service pitch a complete 180 strategy makeover while we’re at it.

Turns out there’s a big catch with the Typical Realtor Marketing Approach…

If you can build trust with one tiny offer first, everything else will follow.