This is not the blog post I’d planned to write today. Originally I’d scheduled myself to write about email marketing in your real estate business. My outline contained four big points that likely would have required close to 1,500 words to articulate the right, juicy way (you know me). Then I had a surprise exchange with a […]

These objections are essentially marketing folklore in Realtorland — the untrue stories that refuse to die because real estate branding is a tough world to define, let alone navigate.

My Mom likes to say that when I was a baby, as soon as I learned to walk, I ditched all that and just continually RAN— And that’s how these last 7 years in business have felt. Fast run from day one, very little walk. We’re coming up on the yearly anniversary of our company […]

Last week I had a chat with a Realtor + client, M, from Washington. She wanted advice around messaging and more specifically, a tagline for her team. I’ve written about taglines before. It’s filed in the folder, “Marketing Things Realtors Needlessly Agonize Over.” As I talked through things with M, what emerged was the idea of moderating […]

What if this was actually a big, fat real estate business MYTH — that personal relationships lead to effective selling?

There’s a handy little framework I use when talking to Realtors who are considering hiring our agency to rebrand them — and you can use it in your closing opportunities with buyer and seller leads, too. Some might call it a “sales tool,” but that verbiage makes me grimace. Because the lexicon of sales cliches […]

It’s all about *the power of the P.S.* in your marketing emails to create conversion.

We think we’re fooling other people, when really we’re just fooling ourselves.

Don’t make stuff with your marketing. Make meaning.

If you want to stop the Kool-Aid and start to sound different — more relatable, more trustworthy, less surface, less bullshitty — you need to learn to spot it first.