Realtor + BLUEPRINT Content Addict
Sami STOVER
"So I was late to a home inspection yesterday because I started reading your blog and could not stop. Then I sent your blog to my agent friend, and he binged it during his entire open house sit. Basically you're keeping us all from doing our jobs...but really, your content is the best I've ever read for real estate."
Let's talk about anchoring as a powerful tool we can use to help our potential clients “arrive at the answer themselves” and decide to like, choose, and trust us.
How To Sell Your Real Estate Service WITHOUT Sounding Salesy
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This is not the blog post I’d planned to write today. Originally I’d scheduled myself to write about email marketing in your real estate business. My outline contained four big points that likely would have required close to 1,500 words to articulate the right, juicy way (you know me). Then I had a surprise exchange with a […]
These objections are essentially marketing folklore in Realtorland — the untrue stories that refuse to die because real estate branding is a tough world to define, let alone navigate.
My Mom likes to say that when I was a baby, as soon as I learned to walk, I ditched all that and just continually RAN— And that’s how these last 7 years in business have felt. Fast run from day one, very little walk. We’re coming up on the yearly anniversary of our company […]
Last week I had a chat with a Realtor + client, M, from Washington. She wanted advice around messaging and more specifically, a tagline for her team. I’ve written about taglines before. It’s filed in the folder, “Marketing Things Realtors Needlessly Agonize Over.” As I talked through things with M, what emerged was the idea of moderating […]
What if this was actually a big, fat real estate business MYTH — that personal relationships lead to effective selling?
There’s a handy little framework I use when talking to Realtors who are considering hiring our agency to rebrand them — and you can use it in your closing opportunities with buyer and seller leads, too. Some might call it a “sales tool,” but that verbiage makes me grimace. Because the lexicon of sales cliches […]
FREE WORKSHOP + INSTAGRAM TEMPLATES
HOW TO NAIL YOUR BEST REAL ESTATE SERVICE PITCH ON SOCIAL MEDIA
60 MINUTES. 6-STEP FRAMEWORK. ABSOLUTELY NO-FLUFF. You’ve never heard this approach to storytelling online as a Realtor before — plus, swipe my free matching bundle of 45+ IG campaign templates built in Canva, so you can launch your new campaign strategy overnight.