Recently I shared some really helpful tips (you all raved about it, at least) on how to gather better referrals from your favorite buyer and seller clients.  It only felt right to follow that up with tips re: how to gather better REVIEWS, too, because everyone needs excellent social proof and some stats just can’t be […]

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If your brand and service approach doesn’t represent anything specific?

Then what your clients are “buying” doesn’t much, either.

It’s time for a heart-to-heart about defining a very clear, unique value proposition for your real estate brand.

A couple days ago on Instagram, we had the gall to posit that your Realtor business card doesn’t need a headshot image.

Frequently, we get lost in the nitty-gritty of the daily operations, and forget that we’re ALL poster children for something—

Whether we actually told that story to the market or not.

I’ve been waiting for the right time to share this, and today’s the day. Straight to the good news: My sister, Emilie Plowman, has officially joined the BLUEPRINT team as our newest copywriter, and nothing has ever made more sense. It all started last year in a crowded coffee shop, over a shared blueberry scone […]

Offering a killer client experience to your buyers and sellers isn’t something you save for when you hire a VP of Client Success, or a coach to tell you what to fix. It’s for right now.

Through my work in the real estate space, I’ve run into two metaphors that Realtors and teams seem to use every day, so deeply ingrained in their psyches that I’ve stopped thinking of them as metaphors at all. …

Business naming can be a tough topic, and I have quite a lot to say about it, because it’s deeply tied to the branding process for so many Realtors.