The secret ingredient is how you make them FEEL.

Panera realized it wasn’t just about bread. There’s something here for you, too >

Realtors, if you want to win hearts, don’t sell things.

Tell stories.

On my dining room table, there’s a handful of Paw Patrol coloring pages strewn about, and orange Crayola markers, and a plate of half-eaten toddler pancake breakfast. A still life slice of my life this morning with the 3-year-old. I have a sudden idea for a new business blog post. Can’t find my legal pad. Desperate […]

Recently I shared some really helpful tips (you all raved about it, at least) on how to gather better referrals from your favorite buyer and seller clients.  It only felt right to follow that up with tips re: how to gather better REVIEWS, too, because everyone needs excellent social proof and some stats just can’t be […]

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If your brand and service approach doesn’t represent anything specific?

Then what your clients are “buying” doesn’t much, either.

It’s time for a heart-to-heart about defining a very clear, unique value proposition for your real estate brand.

A couple days ago on Instagram, we had the gall to posit that your Realtor business card doesn’t need a headshot image.

Caroline here. This morning over breakfast I pulled out my phone to find a saved Note of addresses, and came across a flurry of other Notes “on business” that I’ve jotted down over the last few months over random times. Coffee times, commute times, evening-walk-in-the-neighborhood times. What follows is the synthesis of those notes, which […]