Realtor + BLUEPRINT Content Addict

Sami STOVER

"So I was late to a home inspection yesterday because I started reading your blog and could not stop. Then I sent your blog to my agent friend, and he binged it during his entire open house sit. Basically you're keeping us all from doing our jobs...but really, your content is the best I've ever read for real estate."

BLUEPRINT Blog

Welcome TO THE

Binge worthy posts you've been loving:

Panera realized it wasn’t just about bread. There’s something here for you, too >

Realtors, if you want to win hearts, don’t sell things.

Tell stories.

On my dining room table, there’s a handful of Paw Patrol coloring pages strewn about, and orange Crayola markers, and a plate of half-eaten toddler pancake breakfast. A still life slice of my life this morning with the 3-year-old. I have a sudden idea for a new business blog post. Can’t find my legal pad. Desperate […]

Recently I shared some really helpful tips (you all raved about it, at least) on how to gather better referrals from your favorite buyer and seller clients.  It only felt right to follow that up with tips re: how to gather better REVIEWS, too, because everyone needs excellent social proof and some stats just can’t be […]

Go ahead, scroll down and swipe the good script stuff from us >>

If your brand and service approach doesn’t represent anything specific?

Then what your clients are “buying” doesn’t much, either.

It’s time for a heart-to-heart about defining a very clear, unique value proposition for your real estate brand.

A couple days ago on Instagram, we had the gall to posit that your Realtor business card doesn’t need a headshot image.

Frequently, we get lost in the nitty-gritty of the daily operations, and forget that we’re ALL poster children for something—

Whether we actually told that story to the market or not.

Caroline here. This morning over breakfast I pulled out my phone to find a saved Note of addresses, and came across a flurry of other Notes “on business” that I’ve jotted down over the last few months over random times. Coffee times, commute times, evening-walk-in-the-neighborhood times. What follows is the synthesis of those notes, which […]

FREE WORKSHOP + INSTAGRAM TEMPLATES

HOW TO NAIL YOUR BEST REAL ESTATE SERVICE PITCH ON SOCIAL MEDIA

GET THE WORKSHOP

60 MINUTES. 6-STEP FRAMEWORK. ABSOLUTELY NO-FLUFF. You’ve never heard this approach to storytelling online as a Realtor before — plus, swipe my free matching bundle of 45+ IG campaign templates built in Canva, so you can launch your new campaign strategy overnight.