These two Realtor rebrand stories may surprise you…
In great big crowed spaces, the littlest things matter most to standing out.
How do you become the “lifestyle real estate brand” you’ve always wanted to be?
People will not buy your WHY in real estate if you don’t get this right first…
Might not be easy, but beating Status Quo in your real estate marketing may be the most important victory of your track record.
Anchoring is a powerful tool we can use to help our potential clients “arrive at the answer themselves” and decide to like, choose, and trust us.
Understanding what makes your offer a “must have” painkiller versus a “nice to have” vitamin is the key to successful marketing.
The secret ingredient is how you make them FEEL.
Panera realized it wasn’t just about bread. There’s something here for you, too >
Realtors, if you want to win hearts, don’t sell things.