How do you use past client stories as the conduit for selling belonging to the buyers and sellers who are most interested in believing the story you’re telling?

Today let’s focus on creating + deploying one strong, elegant Welcome Email that is versatile for ALL your new leads and helps you take action immediately.

How do you become the “lifestyle real estate brand” you’ve always wanted to be?

People will not buy your WHY in real estate if you don’t get this right first…

Might not be easy, but beating Status Quo in your real estate marketing may be the most important victory of your track record.

Anchoring is a powerful tool we can use to help our potential clients “arrive at the answer themselves” and decide to like, choose, and trust us. 

Understanding what makes your offer a “must have” painkiller versus a “nice to have” vitamin is the key to successful marketing.

The secret ingredient is how you make them FEEL.

Panera realized it wasn’t just about bread. There’s something here for you, too >

On my dining room table, there’s a handful of Paw Patrol coloring pages strewn about, and orange Crayola markers, and a plate of half-eaten toddler pancake breakfast. A still life slice of my life this morning with the 3-year-old. I have a sudden idea for a new business blog post. Can’t find my legal pad. Desperate […]