If you want to stop the Kool-Aid and start to sound different — more relatable, more trustworthy, less surface, less bullshitty — you need to learn to spot it first.

Let’s play a game, and give your real estate service pitch a complete 180 strategy makeover while we’re at it.

Turns out there’s a big catch with the Typical Realtor Marketing Approach…

If you can build trust with one tiny offer first, everything else will follow.

AKA, what the big NAR settlement means for your real estate brand…

If you do this right, your personal brand is the one thing your competitors can’t swipe.

We shop with our hearts, not our heads.

Start with leaning into emotional appeal and using value-linking to motivate your audience of buyers and sellers.

Let’s set up today with a simple 4-step, rinse-and-repeat marketing strategy for relocation buyers that no one else in your area is doing.

*Positioning* matters far more than niching. Nail your positioning and your niche will take care of itself.