The BLUEPRINT real estate marketing template collection is launching soon. Read on to meet the first template in the collection, the Welcome Guide, and the intention behind this media kit magazine exclusively for Realtors.

If you’ve been following BLUEPRINT since the new year, then you may know that I am preparing to launch something very unique and (according to you friends who’ve given feedback) very needed in your businesses: a collection of elegant, modern, completely customizable marketing templates exclusively for Realtors.

After years of experience in working in + for the real estate industry, we’ve learned a thing or to about how to handle social media in this space. Here are our top 5 “quick tips” for Realtors looking to shift their social media mindsets for the better and do Instagram well…

We may have already hit the LAUNCH button on our new Editorial and Instagram Management services for Realtors last week. But why stop the fun there? Today we’re sitting down with Creative Director, Caroline Dominguez, to take a deep dive into her perspective from the pilot seat — her take on what the new BLUEPRINT […]

Continuing our series of BLUEPRINT team member Q&A’s, today we are excited to be chatting with our Instagram Account Managers, Frank and Xanthe Appleyard—a creative husband + wife duo out of Ontario. (Affectionately referred to as “X + F” by the rest of the team.) Pour yourself a cup and settle in for a fun […]

Today is an exciting day here at BLUEPRINT, as we have the opportunity to chat one-on-one with Brett Tubbs, our new Editorial Manager at the studio. Based in Virginia, Brett worked extensively in the journalism + PR world before copywriting her way into the heart of BLUEPRINT. Let’s just say that our admiration for her […]

Creative Director + Lead Designer Caroline Dominguez Talks Transition from One-Woman Branding Studio to Expanding Services It all started with a bright blue briefcase. I was a Keller Williams Realtor, taking a sharp turn into a new industry outside my journalism and graphic design experience; and I was eager to make my mark. I made […]

The holiday season came in hot and left just as quickly, and now it’s on to budgets, goals, and projects. I’m super serious about using the right tools to keep my clients happy and my small business running smoothly—and I know the rest of you are, too. Here, I have compiled a list of my […]

Despite my (obvious) love for design, I am also a former journalist and writer by training. The power of storytelling is extremely important to me, a focal point of everything I create. My love for excellent content often leads to chats with my clients about—you guessed it—how to communicate the strategy + story behind their […]

Molly Miller is both my friend and past client—in fact, she’s one of the first Realtors I connected with in my creative journey as a brand designer for this industry. She’s a luxury-focused agent in New Hampshire and the founder and owner of Mountainside Properties, a private, boutique-like agency that “handles real estate differently.” More […]