If your brand and service approach doesn’t represent anything specific?

Then what your clients are “buying” doesn’t much, either.

It’s time for a heart-to-heart about defining a very clear, unique value proposition for your real estate brand.

A couple days ago on Instagram, we had the gall to posit that your Realtor business card doesn’t need a headshot image.

Frequently, we get lost in the nitty-gritty of the daily operations, and forget that we’re ALL poster children for something—

Whether we actually told that story to the market or not.

with marketing copy that is so strategic and personalized, interesting and brave, it makes an offer that does the selling FOR you.

Offering a killer client experience to your buyers and sellers isn’t something you save for when you hire a VP of Client Success, or a coach to tell you what to fix. It’s for right now.

Through my work in the real estate space, I’ve run into two metaphors that Realtors and teams seem to use every day, so deeply ingrained in their psyches that I’ve stopped thinking of them as metaphors at all. …

Business naming can be a tough topic, and I have quite a lot to say about it, because it’s deeply tied to the branding process for so many Realtors.

Let’s talk Instagram captions + content scheduling. I recommend preparing 12 days worth of content at a time for your Instagram to keep things fresh +timely, while still bulk scheduling so there is an intentional narrative woven throughout…

If you’re looking for some truly PRACTICAL + actionable tips that you can apply to improve your real estate website this week — this is for you.