Realtors, if you want to win hearts, don’t sell things.

Tell stories.

On my dining room table, there’s a handful of Paw Patrol coloring pages strewn about, and orange Crayola markers, and a plate of half-eaten toddler pancake breakfast. A still life slice of my life this morning with the 3-year-old. I have a sudden idea for a new business blog post. Can’t find my legal pad. Desperate […]

Recently I shared some really helpful tips (you all raved about it, at least) on how to gather better referrals from your favorite buyer and seller clients.  It only felt right to follow that up with tips re: how to gather better REVIEWS, too, because everyone needs excellent social proof and some stats just can’t be […]

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If your brand and service approach doesn’t represent anything specific?

Then what your clients are “buying” doesn’t much, either.

It’s time for a heart-to-heart about defining a very clear, unique value proposition for your real estate brand.

A couple days ago on Instagram, we had the gall to posit that your Realtor business card doesn’t need a headshot image.

Frequently, we get lost in the nitty-gritty of the daily operations, and forget that we’re ALL poster children for something—

Whether we actually told that story to the market or not.

with marketing copy that is so strategic and personalized, interesting and brave, it makes an offer that does the selling FOR you.

I’ve been waiting for the right time to share this, and today’s the day. Straight to the good news: My sister, Emilie Plowman, has officially joined the BLUEPRINT team as our newest copywriter, and nothing has ever made more sense. It all started last year in a crowded coffee shop, over a shared blueberry scone […]