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If your brand and service approach doesn’t represent anything specific?

Then what your clients are “buying” doesn’t much, either.

Here are some practical ways our Realtor clients put their custom patterns to use in print + digital marketing to expand brand story, cohesion, and curiosity:

It’s time for a heart-to-heart about defining a very clear, unique value proposition for your real estate brand.

Today we’re sharing some tips to help pluck you from needless market invisibility, AND make you more sales, if you really read + apply.

A couple days ago on Instagram, we had the gall to posit that your Realtor business card doesn’t need a headshot image.

Frequently, we get lost in the nitty-gritty of the daily operations, and forget that we’re ALL poster children for something—

Whether we actually told that story to the market or not.

Caroline here. This morning over breakfast I pulled out my phone to find a saved Note of addresses, and came across a flurry of other Notes “on business” that I’ve jotted down over the last few months over random times. Coffee times, commute times, evening-walk-in-the-neighborhood times. What follows is the synthesis of those notes, which […]

with marketing copy that is so strategic and personalized, interesting and brave, it makes an offer that does the selling FOR you.

I’ve been waiting for the right time to share this, and today’s the day. Straight to the good news: My sister, Emilie Plowman, has officially joined the BLUEPRINT team as our newest copywriter, and nothing has ever made more sense. It all started last year in a crowded coffee shop, over a shared blueberry scone […]